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Apple has unveiled its latest campaign for the iPhone 15 in India, titled “Relax, it’s iPhone,” created by TBWA\Media Arts Lab Singapore. The campaign features the iPhone 15 being put to the test in the back of a rickshaw, showcasing its exceptional durability through various tosses and turns. Released during the cricket season, the campaign assures fans that they can enjoy their favorite games on their device without worrying about damage.
The iPhone 15 is built with a back glass that undergoes a custom dual ion-exchange process and is encased in aerospace-grade aluminum, making it highly durable. Its Ceramic Shield front cover is touted as the toughest smartphone glass available. The device also boasts water and dust resistance, enhancing its longevity and value retention.
Powered by the A16 Bionic chip, the iPhone 15 enhances features like Dynamic Island and computational photography. It also includes a 48MP main camera and a 2x Telephoto lens, offering three optical zoom levels and advanced capabilities for low-light photography and vivid, detailed portraits
The campaign is set to run across broadcast platforms, digital pre-roll, TVO, and social media. Contributions to the production include Nirvana Films, Sally’s Studio, and Heckler Singapore, with music by CHAII, Sam Bruno, and Don Electron. Summary this with 25 words.