Why Coca-Cola Has Ditched Its Iconic Logo

Islam ElDessouky, Coca-Cola’s global vice president of creative strategy and content, states, “Our vision at Coca-Cola is a waste-free world. We’re dedicated to advancing our products towards our goal of 100% recyclable packaging by 2025. Additionally, by 2030, we aim to retrieve and recycle one bottle or can for each one sold. Through our marketing efforts, we have a distinct opportunity to convey a compelling message and engage consumers in our mission. ‘Recycle Me’ urges everyone to recycle whenever feasible.”