Top Advertising Review by Steve Cochran, CCO of Saatchi & Saatchi, New Zealand
Best TV Winner: LYNX ‘Robbery‘
In this week’s selection of the very best advertising from around the world, Steve Cochran, Chief Creative Officer at Saatchi & Saatchi, New Zealand, shares his personal favorite in the TV category: LYNX’s ‘Robbery.’
Cochran applauds the ad’s audacity, describing it as “stupid from the first scene and doesn’t let up till the last.” He appreciates how LYNX has skillfully played with the concept of female attraction over the years, and this latest iteration adds a layer of dark humor that resonates with both young and old audiences alike.
The ad’s ability to blend cleverness with irreverence earns it the top spot in Cochran’s ranking. Its unabashed approach challenges conventional norms while delivering a memorable message, making it a standout in the advertising landscape.
To delve deeper into Cochran’s insights and discover more of the week’s best advertising across various mediums, continue reading on BestAds.