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Crayola’s “Campaign for Creativity” stands as a testament to the enduring power of childhood imagination. For over 40 years, Crayola has championed creativity by collecting and showcasing children’s artwork. Now, they embark on a heartwarming journey to reunite adults with their childhood masterpieces and share their stories of how fostering creativity has shaped their lives.
Through a series of poignant short films, Crayola illuminates the transformative impact of nurturing creativity in children. These stories serve as a beacon, inspiring parents to cultivate more creative moments in their children’s lives. Research conducted by Crayola reveals a concerning trend: while the majority of parents recognize the importance of creativity, many feel their children are not getting enough opportunities to explore and express their creativity.
In response, Crayola’s campaign not only aims to raise awareness but also actively involves the public in reuniting adults with their childhood artwork. By leveraging social media and enlisting the help of the community, Crayola seeks to track down individuals who participated in their art program as children and reunite them with additional pieces of artwork from the Crayola archives.
This initiative marks just the beginning of Crayola’s commitment to nurturing creativity across generations. With plans to return all 1,000 pieces of artwork remaining in their archives, Crayola continues to champion the value of childhood creativity and the pivotal role parents play in fostering lifelong creative mindsets.
Victoria Lozano, EVP Marketing at Crayola, encapsulates the essence of the campaign, emphasizing the enduring value of childhood creativity and the pivotal role parents have in shaping their children’s creative journeys. As Crayola embarks on this inspiring endeavor, they invite everyone to join them in celebrating the transformative power of creativity and the boundless possibilities it unlocks for future generations.