ServiceNow Launches Groundbreaking Campaign: “Put AI to Work for People”
ServiceNow, the trailblazing enterprise software company, is making waves with its latest campaign, “Put AI to Work for People,” developed by the renowned ad agency BBDO. At the forefront of this campaign stands none other than the multifaceted talent, Idris Elba, embodying the essence of ServiceNow’s mission to revolutionize work efficiency through AI integration.
The campaign marks a pivotal moment for ServiceNow as it embarks on a journey to build a brand that mirrors the company’s meteoric rise in the tech world. With a market cap rivaling giants like Airbnb and Spotify combined, and a recent milestone of $10B in revenue, ServiceNow is poised to become the defining enterprise software company of the 21st century under the leadership of CEO Bill McDermott.
“Put AI to Work for People” represents ServiceNow’s commitment to harnessing AI technology to empower human potential. With Idris Elba as the face of the campaign, ServiceNow emphasizes its dedication to putting people first, ensuring that AI serves to enhance, rather than replace, the workforce.
BBDO’s creative approach injects warmth, wit, and charm into the narrative, positioning AI as a tool that improves the work experience for individuals across industries. As Greg Ketchum, BBDO’s Executive Creative Director, notes, the campaign reframes the conversation around AI by prioritizing human-centric storytelling.
Jim Lesser, ServiceNow’s Chief Brand Officer, underscores the synergy between Idris Elba and the ServiceNow platform, both recognized for their versatility and transformative impact. ServiceNow aims to position itself as the leading AI platform for business transformation, transcending its roots in IT to empower organizations worldwide.
With its captivating storytelling and powerful message, “Put AI to Work for People” heralds a new chapter in ServiceNow’s brand journey. As the campaign unfolds, ServiceNow reinforces its commitment to driving innovation, efficiency, and human connection in the digital age.
Stay tuned as ServiceNow and Idris Elba ignite a revolution in the world of work, putting AI to work for the people who matter most.
Credits
BBDO
Executive Creative Director: Greg Ketchum
Snr Creative Director: Jerry Dugan
Snr Creative Director: Chris Curry
Snr Copywriter: Greg Ward
Snr Art Director: Allyn Scherr
Head of Integrated Production: Louise Doherty
Executive Producer: Stephen Kay
Head of Strategy: Melissa Miller
Strategy Director: Jacklyn Hayes
Group Account Director: Chris Jackson
Account Director: Martin Bawden
Account Director: Camille Kahrimanian
Project Manager: Michael Gonzalez
Business Affairs Director: Gina Stevanovich
ServiceNow
SVP Chief Brand Officer: Jim Lesser
VP Brand Strategy & Creative: Laura McCullough
Ana Escobedo: Brand Campaigns Manager
Marty Homlish: Executive Advisor – Global Brand Strategy.
Production
Production Company: Arts & Sciences
Director: Matt Aselton
Production Producer: Zoe Oldum
Director of Photography: Lasse Frank
Celebrity Talent Management: The Marketing Arm
SVP Celebrity & Influencer: Matt Fleming