Rediscover Youthfulness with Evian’s Enchanting Journey: The Mountain of Youth

Embark on an enchanting journey into the heart of the Alps with Evian’s latest global brand platform, “The Mountain of Youth.” In collaboration with the creative minds at BETC Paris, Evian invites you to delve into a whimsical world where age is just a number and the spirit of youthfulness reigns supreme.

For over a decade, Evian has captured hearts and imaginations with its iconic campaigns featuring the beloved Evian babies. Now, a new chapter unfolds as Evian unveils a fresh perspective on its heritage and commitment to purity with “The Mountain of Youth.”

At the core of this captivating narrative lies the timeless allure of the Alps, where Evian water originates. Through 15 years of natural filtration via Alpine glacial rocks, Evian’s mountain-made mineral water emerges pristine and pure, embodying the essence of vitality and rejuvenation.

In this mystical realm, we encounter the mischievous inhabitants known as the “Evianers” – youthful, light-hearted beings who playfully guard the source of Evian water. With their whimsical disguises blending seamlessly into the natural landscape, the Evianers add a touch of magic to every corner of the Alps.

The centerpiece of this immersive experience is a captivating film directed by the acclaimed Henry Scholfield, renowned for his visionary work with global music icons and leading brands. Set to the infectious rhythm of Pharrell Williams’ “JOY,” the film follows an intrepid explorer on a quest to uncover the secrets of the Mountain of Youth, only to be drawn into a playful game of hide-and-seek with the Evianers.

Complementing the film are captivating print and out-of-home campaigns captured by esteemed fashion photographer Dario Catellani. These snapshots offer glimpses into the everyday antics of the Evianer tribe, from yoga sessions atop snowman companions to spirited games of golf on frozen lakes.

Moreover, Evian’s global brand ambassadors, including tennis stars Emma Raducanu, Frances Tiafoe, and Stan Wawrinka, showcase their prowess in unconventional settings, further embodying the Live Young ethos.

As you immerse yourself in the enchanting world of “The Mountain of Youth,” let Evian inspire you to embrace a mindset of youthful exuberance, no matter your age. Join us on this extraordinary journey, where every sip of Evian water is a reminder of the timeless beauty and vitality found in nature’s purest form.

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