The prestigious Cannes Lions International Festival of Creativity has once again recognized excellence in marketing, with Unilever honored as the 2024 Creative Marketer of the Year. This esteemed accolade celebrates Unilever’s remarkable track record of producing iconic, Lion-winning work that demonstrates creativity, innovation, and impact.
Since its last recognition in 2010, Unilever has continued to set the standard for creative excellence, accumulating a plethora of Lions across its diverse portfolio of brands. From Dove’s groundbreaking campaigns to Hellmann’s innovative initiatives, Unilever has consistently showcased its ability to push creative boundaries and drive meaningful change.
One of Unilever’s standout brands, Dove, has been at the forefront of promoting inclusive beauty and championing real-world change for diversity, equity, and inclusion (DEI). With campaigns like ‘Real Beauty’ and ‘Dove Real Beauty Sketches,’ Dove has not only resonated with consumers but also paved the way for impactful legislative changes, such as the introduction of the CROWN Act in the US.
Similarly, Hellmann’s has distinguished itself through initiatives like ‘Make Taste, Not Waste,’ which tackles food waste in the kitchen, and the ‘Mayo McHack’ campaign, which garnered acclaim for its creative approach to solving everyday problems.
Unilever’s commitment to creativity is embedded in its marketing philosophy, ‘Get on the Frontline,’ and reinforced by its Creative Excellence program. Led by the Creative Council, comprised of Unilever’s Chief Marketing Officers and creative agency leaders, this program fosters a culture of creativity, effectiveness, and collaboration.
Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, expressed gratitude for the recognition from Cannes Lions and emphasized the company’s unwavering dedication to bold, brave, and creative marketing that resonates with consumers and drives business growth.
The Creative Marketer of the Year award underscores Unilever’s ongoing commitment to creativity and its impact on business performance. As Esi Eggleston Bracey prepares to accept the award on behalf of Unilever at the Cannes Lions Festival, the company looks forward to continuing its legacy of creative excellence and innovation.
Stay tuned for more updates from Cannes Lions and explore the transformative power of creativity in driving progress and growth at www.canneslions.com.