Explore Paradise with Old Mout: Welcome to MOUTOPIA

Where Flavors Unite and Connections Blossom

In a world where diversity is celebrated and connections are cherished, Old Mout Cider brings forth a delightful oasis: MOUTOPIA. Step into this fruity island paradise, where the iconic Kiwi mascot invites you to a realm of flavor-filled adventures and heartwarming encounters.

Crafted by the creative minds at St Luke’s, the MOUTOPIA campaign is more than just an advertising burst—it’s a celebration of togetherness and harmony. As the charming 30-second film unfolds, viewers are whisked away on a whimsical journey through islands of pineapple, raspberries, blueberries, and cherries. But MOUTOPIA is not just about exotic fruit flavors; it’s about the connections forged between them and the people they represent.

At the heart of MOUTOPIA lies a powerful message: just like the diverse array of fruit flavors in Old Mout Cider, people from all walks of life can come together and thrive in harmony. As the catchy rap soundtrack echoes, “If you’re sweet like a berry or sharp like a lime, it’s all in the blend and the way we combine.”

This campaign transcends traditional advertising by tapping into the universal desire for connection and belonging. Through playful CGI by Lobo and a lively soundtrack by Native Music, MOUTOPIA comes alive on screens big and small, captivating audiences across VOD, online platforms, social media, and out-of-home advertising.

But MOUTOPIA isn’t just a fleeting fantasy—it’s a mindset that extends beyond the confines of a campaign. With bespoke Snapchat filters and OOH activations in iconic locations like London’s Westfield sites and Liverpool Central, MOUTOPIA becomes a tangible experience for consumers.

As the campaign unfolds nationally, running until the beginning of September 2024, Old Mout Cider continues to champion the values of diversity, inclusion, and connection. Since 2014, St Luke’s has been the creative force behind the Old Mout brand, bringing its vibrant spirit to life with each campaign iteration.

MOUTOPIA, where everyone is welcome, and every flavor has a place. Let’s celebrate the joy of blending and the beauty of diversity as we raise a glass to live side by cider. Welcome to MOUTOPIA—where flavors unite and connections blossom.

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