Crispy Chicken Skin Sensation: The Story Behind KFC Thailand’s Social Petition Success
In a compelling fusion of innovation and tradition, KFC Thailand, in collaboration with Brilliant & Million Thailand, has sparked a culinary revolution with their latest campaign, “The Social Fast Food Petition.” This groundbreaking initiative sought to gauge consumer interest in adding a beloved Thai snacking delicacy, crispy chicken skin, to the KFC menu.
Harnessing the power of social media, Brilliant & Million crafted a captivating social petition, inviting KFC patrons to voice their opinions by simply reacting with a heart emoji. Setting an ambitious target of 10,000 heart reactions, the campaign promised to unveil the crispy creation first in Bangkok if the goal was met.
The response was nothing short of phenomenal. Within a whirlwind of engagement, over 30,000 heart reactions flooded the comments section, catapulting the campaign to unprecedented heights. With overwhelming support from avid fans and influencers alike, the stage was set for a momentous product release.
As anticipation reached a fever pitch, KFC delivered on its promise, debuting the delectable chicken skin snack to eager patrons in Bangkok. The excitement rippled far beyond the city limits, as demand surged nationwide, prompting an expansion of the release to meet consumers’ insatiable appetite across the country.
The impact of this culinary sensation reverberated across social media platforms, with news outlets and influential figures joining the chorus of praise for the crispy treat. In a remarkable testament to its popularity, the product sold out in seven days, leaving enthusiasts clamoring for more.
Now, in response to overwhelming demand, KFC Thailand is thrilled to announce the nationwide availability of their crispy chicken skin, inviting enthusiasts from all corners of the country to indulge in this irresistible delight. As the legacy of “The Social Fast Food Petition” continues to unfold, it stands as a testament to the power of community and the enduring allure of culinary innovation.
Credits
Chief Executive Officer: Sorada Sonprasit
Executive Creative Director: Titipun Tubthong
Creative Director: Rachata Punyathanasakchai
Copywriter: Punyanuch Pakpeanpairoj
Art Director: Wanut Sriwichai
Creative Group Head: Julalak Phinchaem
General Manager: Thanaporn Chankitmunkong
Account Supervisor: Boonsita Pongpoolsuk
Account Executive: Pakpoom Janset
Design Director:Jirawan Iamkum
Design Director: Chutamas Pothong
Graphic Designer: Monpisut Varaganont