“F&F and BBH London continue to showcase the epitome of fashion-meets-functionality in their latest campaign, ‘Walkies’. This captivating visual narrative, part of the ‘Makes Fashion Sense’ brand platform, unveils the seamless blend of style and practicality through a quirky yet relatable lens.
The TV spot kicks off with a playful exploration of a woman’s linen two-piece ensemble as she embarks on the ultimate ‘fit test’ during her routine dog walk. With unexpected twists and turns, the choreographed film accentuates the freedom of movement offered by F&F’s versatile attire tailored for everyday life.
Crafted by the talented team at Somesuch and helmed by the skilled London-based Director, Tajana Tokyo, renowned for her captivating performances and choreography prowess, the campaign radiates authenticity and charm.
Uche Ezugwu, Creative Director at BBH, shares insight into the concept, stating, “We aimed for universal resonance, encouraging everyone to conduct their own ‘fit test’ when trying on new clothes. After all, who can resist the allure of Mc Hammer’s iconic Running Man?”
Jan Marchant, CEO of F&F, expresses enthusiasm for the campaign, noting how it perfectly encapsulates the brand’s ethos of style and wearability. The celebration of movement and the ‘fit test’ concept seamlessly align with F&F’s commitment to delivering fashionable solutions for any summer occasion.
The campaign soundtrack, ‘RagJazz (UK Funky Remix)’ by NEONE The Wonderer featuring Hali Ray, curated by BBH’s in-house music studio, Black Sheep Music, adds a vibrant rhythm to the visual narrative.
Set to grace screens across VOD/BVOD and social media platforms in the UK, the Republic of Ireland, Hungary, the Czech Republic, and Slovakia, this professional campaign promises to captivate audiences with its refreshing take on fashion and functionality.
Published in May 2024, this integrated medium campaign underscores F&F and BBH’s collaborative prowess in delivering engaging narratives within the dynamic landscape of the fashion industry.”
Credits
Campaign title: Walkies
Advertising agency: BBH
ECD: Helen Rhodes
Creative directors: Karen Davidson & Uche Ezugwu Senior Copywriter: Marc Rayson
Senior Art director: Zoë Stott
Strategist: Salwa Ainaqi
Business lead: Anna Rosenthal
Account director: Megan Houghton-Brown Account executive: Holly Errington Agency film producer: Zoe Lynch
Media planner: Sasha Macaulay Media agency: Essence Mediacom Production company: Somesuch Director: Tajana Tokyo
DOP: Charlie Knight
Producer: Scarlett Anderson
Editor/s: Laura Cairney-Keize
Post-production company: Elmntl
Post-production producer: Rose Crisp/Belle McLeary
Grade: Company 3
Colourist: Steffan Perry
Sound studio: King Lear
Sound engineer: Ned Sisson
Music track: NEONE The Wonderer, Hali Ray ‘RagJazz (UK Funky Remix)’ Music composer: Nathan Lawrence / Halima Farquharson
Music supervisor: Daniel Olaifa
Music company: Black Sheep Music
F&F Head of Marketing: Claire English
F&F Head of Design: Ben Lee
F&F Shoot Production & Content Manager: Ruby Spencer F&F Shoot Production & Content Executive: Hilary Adams F&F Campaign & Online Manager: Emily Tulett
F&F Brand & Proposition Manager: Katie Langdon