As the summer sun graces the skies, Tourisme Montréal proudly unveils its latest communication endeavor – a captivating platform encapsulating the essence of our city with the tagline: “Your playful side awaits.” At its core lies the sheer delight that only Montreal’s boundless energy can offer to its visitors.
In this multifaceted campaign, we invite you to embark on a journey of revelation, experiencing the surprises that Montreal awakens within us through the eyes of those who have been enchanted by its charm. Our video, a centerpiece of this venture, is not just a visual delight but a symphony for the ears as well, thanks to the ingenious reinterpretation of Nicole Martin’s beloved melody “Comme il fait beau aujourd’hui” by the renowned producer and beatmaker, Vlooper. In this musical fusion, the past converges with the present, accentuating Montreal’s unique, vibrant, and entertaining spirit.
Authenticity and humanity lie at the heart of our platform, showcasing the real, open-air playground that our metropolis embodies. From its bustling streets to its serene parks, Montreal pulsates with life, inviting all to partake in its joyous festivities.
Published in Canada in May 2024, this professional campaign, titled “Your playful side awaits,” is a testament to the creative brilliance of ad agency Lg2 and the vision of Tourisme Montréal. Behind the scenes, steering this endeavor with finesse, is Marie-Eve Gionet, the Public Relations Manager of LG2.
As you immerse yourself in this journey, let Montreal captivate your senses, awaken your playful spirit, and leave an indelible mark on your heart. Join us as we unveil the soul of our city – vibrant, dynamic, and endlessly enchanting. Your playground awaits in Montreal; are you ready to explore?
For more information: click here
Credits
Client: Tourisme Montréal – Sylvie Charette, Dany Pedneault, Mylène Neufcourt, Aline Viel, Jade-Enya Le Brun, Florence Dugas
Vice-President, Executive Creative Direction: Marilou Aubin
Vice-President, Client Services : Marie-Christine Cayer
Creative Direction: Dominique Bulmer
Copywriting: Vanessa Harbec, Darrel Knight, Julia Lemyre-Cossette, Anne-Sophie Blais
Art Direction: Patrick Rochon, Audrey Gaucher, David Arcouette, Edward Nyamenkum, Étienne Roy-Martel, François Jaillardon, Bastien Collard
Strategy: Lily Barrière-Groppi, Camille Jourdain
Client Services: Marie-Julie Cossette, Chloé Brossard, Gabrielle Gagnon, Cloé Steben, Jennifer Ribeiro
Project Management, Production: Anita Khieu
Production Direction: Mélanie Thérien
Infographics: Frédéric St-Denis, Manon Rémillard
Digital Integration: Adrien Rioux-Richard, Louis-Nicolas Labbé, Sébastien Dupaul
Agency Production: Marie-Pier Lavoie-Sigouin, Isabelle Thouin, Vincent Boivent, Geneviève Demers
Photography: Maxyme G Delisle
Production House / Production: Video: Les Enfants – Guillaume Arsenault, Photo: Consulat – Éliane Sauvé
Production House / Coordination: Les Enfants – Mélodie Roussin
Direction: Le GED
DOP: Jonathan Decoste
Production Direction: Adam-Gabriel Belley-Côté
Direction Assistance: Kaven McDonald
Casting & rentings: Le Répertoire
Art Direction: Studio TB
Styling: Corinne Fortin
Post-production: Outpost – Martin Gaumond, Vincent Ruel-Coté
Sound Studio / Engineering: Circonflex – Craig Murdock
Music: Vlooper
Special Effects: Mathématic – Mathieu Taggart, Nicolas Pellicelli, Béatrice Gauthier-Millette
Media: Touché!