OOFOS, the Boston-based global leader in Active Recovery footwear, has always prioritized tangible recovery results and functionality, offering lasting relief with every step. These true recovery benefits that come from the brand’s unique proprietary technology, called OOfoam™, have been proven and backed by research and experienced by consumers. They are now highlighted at every brand touchpoint with the new “Feel the OO” campaign.
Created in partnership with creative agency of record, CALLEN, the new transcendent ad spots display a visual representation of both the physical and emotional feeling of reprieve associated with the active recovery benefits of OOfoam™, embracing weightlessness as a metaphor for the cutting-edge technology that merges scientific breakthroughs with everyday wear and function. This weightless feeling you get from OOfoam™ differentiates OOFOS from other brands in the market as the ultimate footwear to make you feel better, faster.
This professional campaign titled ‘Feel The OO’ was published on June 03, 2024. It was created for the brand OOFOS by the ad agency CALLEN.