Grey Malaysia has launched a nationwide campaign, introducing ‘Unifi’s UniVerse,’ an all-encompassing suite of top-tier convergence offerings. UniVerse encompasses home internet, mobile, entertainment, and lifestyle solutions, all designed to cater to the diverse needs of today’s digitally savvy consumers.
The launch is accompanied by the brand film ‘Choose Your UniVerse,’ which illustrates how the brand’s diverse products integrate into a cohesive ecosystem. Featuring a varied cast of family members and individuals from different backgrounds, ‘Choose Your UniVerse’ highlights how everyone can enjoy the best of everything simultaneously, allowing them to create a personalized universe tailored to their unique digital requirements.
Jeremy Yeoh, Deputy Executive Creative Director at Grey Malaysia, commented: “With ‘Unifi’s UniVerse,’ we are advancing the brand to stay at the forefront. It encapsulates the essence of Unifi’s quadruple platform play, solidifying our presence across all sectors we engage in.”
The campaign also introduces the refreshed visual identity, structure, and product offerings of Unifi, initially revealed during the launch of UNI5G – Unifi’s 5G mobile services. This ongoing evolution underscores the brand’s dedication to innovation and adaptability, ensuring a smooth transition into the future of connectivity for all Malaysians.
Anand Vijayan, TM’s Chief Business & Consumer Officer, stated: “UniVerse is our most comprehensive suite of packages, integrating connectivity, entertainment, and lifestyle solutions for home, work, and play. As Malaysia’s champion of convergence, these new offerings foster connected communities, reflecting TM’s ambition to become a Digital Powerhouse by 2030, and driving our nation towards its next digital evolution.”
Credits
Client: Unifi
Chief Business & Consumer Officer: Anand Vijayan
Chief Commercial Officer, Consumer : Jasmine Lee Sze Inn
Chief Commercial Officer, Consumer Strategy & Business: Shanti Jusnita Binti Johari
Vice President Brand & Marketing: Andrew Philip Pinto
General Manager Unifi Marketing: Jo-Anne Jayasiri
Assistant General Manager Unifi Consumer Lead: Renu Arethi a/p Rajandaran
Manager Fixed & Convergence: Ezy Ezienee Binti Jamaluddin
Assistant General Manager Creative: Mohammad Faizal Bin Mohammad Azlan
Assistant General Manager Agency & Media: Afifa Hanom Dean Bt Azahar Raswan Dean
Assistant General Manager Social: Nuraini Alyaa Binti Ramlan
Agency: GREY Malaysia
Chief Executive Officer: Irene Wong
Chief Creative Officer: Graham Drew
Deputy Executive Creative Director: Jeremy Yeoh
Head of Strategy: Cindy Quek
Client Service Director: Jennifer Liew
Associate Creative Director: Abiseshana Mohan
Creative Group Head: Ashraf Sheh
Senior Art Director: Lim Poh Yeng
Senior Copywriter: Megan Ong
BM Copywriter: Hashim Samsudin
Senior Brand Executive: Afiqa Hazira
Agency Producer: Suzy Chiang
Project Manager: Wan Naim, Qistina Yazid
Film Production: Playhouse Pictures Sdn Bhd
Film Director: Henry Ooi
Executive Producer: Redza Taib
Producer: Stephanie Ng
Director of Photography: SY Chong
First Assistant Director: Azhan (Unn)
Art Director: Chiam & Nick Wong
Editor: Jeff Ho
Post-Production: Meccanica EFX
3D Animation: Meccanica EFX
Audio Production: Nacho Usual Collective
Music Composer: Bo Amir
Producer: Sharon Chin