126 emerging talents from 29 countries have been selected to participate in LIA’s prestigious Creative LIAisons Onsite Program, taking place from September 30 to October 4, 2024, at Encore @ Wynn Las Vegas. This program, generously funded by LIA, coincides with the LIA judging process. As part of LIA’s commitment to nurturing the next generation of creative leaders, the program covers all costs, including airfare and hotel accommodations, for the LIAisons attendees.
The Creative LIAisons program will feature an impressive lineup of talks from industry-leading creatives:
Chief Creative Officers’ Roundtable:
– Chaka Sobhani, President & Global Chief Creative Officer, DDB Worldwide
– Liz Taylor, Global Chief Creative Officer, Ogilvy
– Pancho Cassis, Partner & Global Chief Creative Officer, DAVID
– Andrés Ordóñez, Global Chief Creative Officer, FCB
– Aaron Starkman, Global Chief Creative Officer, Rethink
– Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi & Saatchi
– Ali Rez, Chief Creative Officer – Middle East, North Africa and Pakistan, IMPACT BBDO
Creative Strategy & Transformative Business Impact Panel:
– Suzanne Powers, Founder, Powers Creativity, New York
– Conrad Persons, President, Grey, London
– Adam Ferrier, Chief Thinker and Founder, Thinkerbell, Melbourne
– Andrea Diquez, Global CEO, GUT
– Ben Tarr, President, Leo Burnett Canada
– Emma de la Fosse, Chief Creative Officer, UK, Edelman, London
Evolution and Creative Use of Data Panel:
– Jouke Vuurmans, Global Chief Creative Officer, Monks
– Yasu Sasaki, Global Chief Creative Officer, dentsu
– Tiffany Rolfe, Global Chair / Global Chief Creative Officer, R/GA
– Kaleeta McDade, Global Chief Experience Design Officer, VML
Health & Pharma Panel:
– Jonathan Isaacs, Global Chief Creative Officer, TBWA\Health Collective
– Susan Perlbachs, Chief Creative Officer, EVERSANA INTOUCH
– Tom Richards, Co Global Chief Creative Officer, 21GRAMS
Individual Speakers:
– Susan Credle, Chair of FCB and Creative Advisor to IPG
– Juliana Constantino, Executive Creative Director, Pereira O’Dell
– Till Diestel, Managing Director/Chief Creative Officer, Serviceplan Germany
– Amy Dick, Chief Operating Officer, CULT London
– Bianca Guimaraes, Executive Creative Director, Mischief @ No Fixed Address
– John Mescall, Creative Chair, byTheNetwork
– Sue Murphy, Senior Director of Global Design, The Coca-Cola Company
– Toan Nguyen, Founder & Managing Director, Jung von Matt NERD
– Marco Venturelli, Chief Creative Officer, Publicis France and CEO/CCO, Publicis Conseil, France
In addition to these talks, Creative LIAisons will include a Create and Make workshop, in collaboration with Tara McKenty, Chief Innovation Officer and Executive Creative Director, BMF Sydney, Jennifer van Dijk, CEO, and Nancy Bennett, Experiential Creative Producer of Superplastic, and Anthony Dever, Head of Creative & Brand Consultancy at TikTok AU/NZ. Attendees will engage in a hands-on creative challenge, working through the process of receiving a brief, ideating, creating, and pitching to a jury.
Malcolm Poynton, Global Chief Creative Officer & President Creative, Cheil Worldwide, will present a unique opportunity for real-time experiential learning. Poynton remarked, “Today’s creatives have grown up inside the box of technology; on computers, online, on mobile, in games, and on social media. This year, I’ll be taking the LIA Creative LIAisons participants off-site and outside to experience creativity and inspiration beyond the screen, revealing how brands are more than what people think.”
Creative LIAisons attendees will also have the exclusive opportunity to sit in on the judging sessions, witnessing firsthand the discussions and debates among senior creatives as they evaluate and critique work. This behind-the-scenes access offers unparalleled insights into the decision-making process—a rare learning opportunity at any global festival.
Additionally, attendees will participate in the 2024 LIA Legend Award presentation, where Piyush Pandey, former Global Chief Creative Officer at Ogilvy, will be honored. They will also have the chance to learn directly from his vast experience.
Since its inception in 2012, Creative LIAisons has welcomed over 1,300 emerging talents, contributing significantly to the development of future industry leaders.
Laurissa Levy, Creative LIAisons Director & Events Director, emphasized, “We view this program as a crucial stepping stone for young creatives on their journey up the creative ladder. There are countless success stories from our alumni, which is why we continue to invest in this program year after year. The industry is relentless in what it demands from creative people, so our goal is to give back. We hope all attendees make the most of this opportunity to learn, ask questions, gain insights, and connect with judges, speakers, and peers from around the world. We are confident they will leave these five days enriched and ready to continue their upward creative journey.”