The Leo Burnett Group Thailand has unveiled a new advertising spot titled “Drawing” as part of the Thai Health Promotion Foundation’s innovative “Free Play” campaign. This engaging campaign seeks to communicate a crucial message to parents: the importance of allowing children the freedom to explore their world on their terms.
The “Free Play” initiative is designed to encourage parents to provide their children with opportunities to engage in unstructured play, which is vital for fostering creativity and imagination. By giving children the space to navigate their environment creatively, the campaign underscores how such freedom can significantly enhance their developmental growth.
The latest addition to the campaign, the spot “Drawing,” brings this message to life through a captivating narrative. Directed by Suthon Petchsuwan and produced by Mum Films, the spot visually portrays the magic of free play and its impact on a child’s creativity.
In the film, children are shown immersed in their imaginative worlds, emphasizing how important it is for them to explore and create without constraints. The portrayal of unstructured play in “Drawing” aligns perfectly with the campaign’s goal of promoting the benefits of letting children use their imagination freely.
The new spot not only highlights the creative potential unleashed through free play but also serves as a powerful reminder for parents to embrace and support their children’s natural curiosity. By supporting initiatives like the “Free Play” campaign, the Leo Burnett Group Thailand and the Thai Health Promotion Foundation are championing a future where children can grow up to be innovative thinkers and problem solvers.
Overall, the “Drawing” spot is a significant contribution to the ongoing dialogue about child development and the importance of fostering creativity from a young age. It stands as a testament to the power of advertising in driving social change and encouraging positive parenting practices.
Credits
Client: Thai Health Promotion Foundation
Agency: Leo Burnett Group Thailand
Production Company: Mum Films
Director: Suthon Petchsuwan
Executive Producer : Pattarajitr Trakarnkate
Producer: Nara Montrkul Na Ayudhya
Asst. Director :Chairat Piriyawattanakul
Production Manager : Sumittra kudcharoen
PA to Dir. : Kataporn Saeieb
D.O.P :Teerawat Thitikornwanich
Casting : Surangkana suwanjinda
Stylist : Kittisak prasarndee
Location Manager : Dachnarong Boonsongsang
Art Director: Taan Nuttanawakun
Digital Video Assistant: Chalerm Thongsuk
Post Producer : Kritsana Thaweesang
Editor: Supachai Supakit
Colorlist: Thawatchai Chuaitang
Online Artist: Tanawich Kochchaprom
Post Production Company : Time Lapse Post Production