MAD STARS 2024 is set to deliver three days of intensive speaker sessions designed to uncover the secrets of success in the dynamic world of advertising. This year’s event will feature a comprehensive lineup of sessions led by some of the industry’s brightest minds, providing valuable insights, tools, and strategies to help professionals thrive in a rapidly evolving landscape.
Explore Key Themes: AI, Innovation, and Inspiration
This year’s MAD STARS will delve into three pivotal themes, each critical to the future of advertising:
INNOVATION
Innovation drives advertising. Engaging and exciting audiences demands technological, creative, and business advancements. “Old hat” is no longer an option in a world where brands must consistently thrill and surprise.
Highlighted Innovation Sessions:
6 Rules for Building Future-Ready Brands
Speaker: Wayne Deakin, Global Principal & Creative, Wolff Olins UK
Date & Time: 22 August, 10:00 – 10:30
Gain insights into how brands can remain impactful and agile in a world of advanced technology and hyper-connectivity.
Paradigm Shift and Strategy for Industries by Generative AI
Speaker: Jungwoo Ha, Senior Vice President, Naver Republic of Korea
Date & Time: 23 August, 11:00 – 11:30
Discover trends in generative AI and its implications for content and advertising, along with strategic approaches for navigating this competitive technology landscape.
INSPIRATION
Inspiration transforms ordinary needs into extraordinary ideas. It fuels career success and drives greatness in all forms.
Featured Inspiration Sessions:
Don’t Bring the Donuts: Rising the Ranks as a Woman in Advertising
Speaker: Jordan Doucette, Chief Creative Officer, Dentsu Creative Canada
Date & Time: 22 August, 11:00 – 11:30
Learn key factors for career advancement and overcoming obstacles in the advertising industry.
Everything Starts with a Pixel: Unleashing Creativity
Speaker: Gabriel Lora Gaytan, VP of Strategy & Digital Transformation, FCB Newlink Mexico
Date & Time: 23 August, 14:30 – 15:00
Explore how AI solutions unlock creative potential and drive results through the SCI workflow.
Global Content Gladiator: Winning as a Producer
Speaker: Hyungjoon Park, Head of Global Production Division, Planit Production
Date & Time: 23 August, 14:00 – 14:30
Understand the importance of universally resonant content and strategies for global content adaptation.
BEHIND LAST YEAR’S GRAND PRIX WINNERS
MAD STARS 2024 will also showcase sessions by last year’s Grand Prix winners:
Game Changer: Hacking the Gamers’ World
Speaker: Carl Franklin Urgino, Head of Art, Leo Burnett Manila
Date & Time: 22 August, 16:00 – 16:30
Discover how the Unbranded Menu campaign achieved massive success for McDonald’s and insights on leveraging gaming for brand success.
How Can an Agency Be Innovative – The Shellmet Story
Speaker: Masatoshi Usami, Senior Creative Director, TBWA\HAKUHODO, Japan
Date & Time: 23 August, 15:00 – 15:30
Learn from the Shellmet project on integrating meaningful innovation into creative work.
Event Details
Dates: 21-23 August 2024
Venue: BEXCO, Busan, South Korea
Event Highlights: Exhibition & Conference, Opening Ceremony & Gala, Networking Party, Welcome Reception, Awards Show, and After Party.
For the complete MAD STARS Conference session schedule, click here.
For the full MAD STARS Festival schedule, click here.