Solo Stove and Snoop Dogg reunite to unveil the ‘Blunt Marketing’ campaign from The Martin Agency. Solo Stove, a top-tier outdoor lifestyle brand within Solo Brands and creator of the world’s best-selling smokeless fire pit, is rolling out its largest campaign to date. The brand that previously made waves with its awareness stunt, ‘Snoop Goes Smokeless,’ is once again collaborating with Snoop Dogg, this time focusing on blunt messaging to promote their top-tier products.
The ‘Blunt Marketing’ campaign, brought to life by Solo Stove in partnership with The Martin Agency, debuts today and features Snoop Dogg along with his longtime friend Warren G. The duo shares a blunt moment truly, but this time there’s no smoke—just straight talk about their favorite outdoor products, with the clear intention of driving consumers to experience Solo Stove’s high-quality, innovative offerings.
“Look, y’all know I’m the king of buzz. But now I’m all about being straightforward,” Snoop Dogg shared. “And let me be honest, I’m here because you’re more likely to buy this fire pit because I’m Snoop. Facts.” This integrated 360-degree campaign spans video, digital, social, influencer, audio, search, performance, and retail, running across prominent channels and programming such as Thursday Night Football, NFL Ticket, The Voice (Season 26 featuring Snoop Dogg as a coach), TikTok, and Amazon. It stands as the brand’s most extensive marketing effort yet.
“This campaign boldly cuts through the noise in a way only Solo Stove can achieve,” says Luana Bumachar, Chief Marketing Officer of Solo Brands. “With Snoop Dogg’s unique style and charisma, we’re not just pushing boundaries—we’re defining them. This time, we’ve brought Snoop back in a way that challenges how brands traditionally engage influencers. This is more than marketing; it’s blunt, direct, unapologetic, and entertaining. We’re confident in this approach because our products deliver every time.”
“Solo Stove aims to be the most disruptive outdoor lifestyle brand in the industry, and we see substantial growth potential as we evolve into a more consumer-focused brand,” said Mike McGoohan, Chief Growth Officer at Solo Brands and President of Solo Stove. “‘Blunt Marketing’ is a bold campaign that accelerates our growth journey while solidifying our status as a leading market disruptor.”
The ‘Blunt Marketing’ campaign will continue through the fall and run throughout the rest of the year, featuring the launch of three new innovative products. Each product offers unique enhancements to elevate the outdoor living experience, reinforcing Solo Stove’s commitment to providing premium, high-quality solutions for outdoor enthusiasts.