As International Day of the Girl approaches on October 11, World Vision reintroduces its impactful ‘1,000 Voices for 1,000 Girls’ campaign, mobilizing an extraordinary group of Australian women to champion this vital cause. This fully integrated campaign addresses the global surge in violence against women and girls.
In Australia alone, 55 women and 10 children have tragically lost their lives to domestic violence this year. Worldwide, nearly one in three women and girls face violence, and every three seconds, a child is forced into marriage.
Leading the charge are notable figures including six-time Paralympic gold medallist Ellie Cole; gender equality advocate and former Miss Universe Australia Maria Thattil; award-winning writer, director, and actor Nakkiah Lui; leading entrepreneur Naomi Simson; television personality and mother Tayla Broad; and Akec Makur Chuot, the first African-born AFLW player. Each of these influential women is raising their voice to spotlight the stories of vulnerable girls and urging Australians to sponsor 1,000 girls by International Day of the Girl.
The campaign, crafted by World Vision’s in-house creative and communications teams and brought to life by production and PR partner TBWAEleven with an all-female crew, underscores the urgent need for action.
World Vision’s Chief Marketing Officer Louise Cummins highlights the campaign’s significance: “Our 1,000 Girls campaign reaffirms our dedication to a world where every girl can live without fear. By providing a platform to elevate the voices and stories of these young girls, we strive to bring focus and drive change in their lives and for others facing similar challenges. We are deeply thankful to the prominent women who have lent their voices to this year’s campaign.”
Nakkiah Lui, a fierce advocate for equality and a survivor of domestic violence, expresses her commitment: “Sharing stories about domestic violence was profoundly impactful for me. It’s an act of generosity, and I am honored to share Miriam’s story and use my voice to amplify the voices of those who feel unheard.”
Akec Makur Chuot, who witnessed her sister’s forced marriage while in a Kenyan refugee camp, adds: “My experiences drive me to advocate for the rights and safety of women and girls. Through the ‘1,000 Voices for 1,000 Girls’ movement, I am committed to sharing their stories and ensuring they receive the support needed for a safer, more hopeful future.”
Australians are invited to support this campaign and sponsor 1,000 of the world’s most vulnerable girls through World Vision’s child sponsorship program leading up to International Day of the Girl. The campaign will be promoted across social media, digital platforms, out-of-home advertising, and shopping center activations, with the support of ambassadors and PR efforts.
Credits
World Vision Australia
Chief Marketing Officer – Louise Cummins
Head of Brand, Creative & Content – Andrew Henderson
Creative Director – Rory Ellis
Integrated Creative Lead – Brad O’Meara
Copywriters – Amy Tan, Margaret Spencer
Videography – Caleb Hart, Bella Kent
Marketing Manager – J acquii Rubin
Marketing Adviser – Lisa Ng
Head of Brand Comms & Ambassadors – Lucy Fogarty
Ambassador & Content Lead – Amanda Reedy
Content Producers – Joe Callanan
Production & PR partners: TBWA Melbourne and Eleven
Director: Celeste Geer
DOP: Katie Milwright
Sound: Martin Greer
Grade: Paul Le Couteur / Squeak E. Clean Studios
Photographer: Keren Dobia
Media agency: Essence MediaCom Global
Ambassadors:
Akec Makur Chuot
Ellie Cole
Maria Thattil
Nakkiah Lui
Naomi Simson
Tayla Broad