Parking in London is often a challenge, but Nissan has taken it to a whole new level.
To launch the new Nissan Qashqai and show how it transforms city driving, TBWA\London created a unique campaign that ended with an impressive stunt: parking a Nissan Qashqai on the side of the Truman Brewery in London.
The campaign kicked off with three CGI videos showcasing the journey of the new Nissan Qashqai. The car travels from the Nissan factory in Sunderland, where it’s been designed and built for over 15 years, through major UK cities. These films were shared on social media and supported by a special partnership with Amazon.
To blend reality with the virtual world, “Reserved Parking” vinyl stickers—CGI replicas of real-life installations—were placed on skyscrapers between Manchester and Birmingham, symbolizing that the Qashqai doesn’t just fit in the urban jungle; it dominates it.
The campaign reached its peak with a gravity-defying stunt in real life, where TBWA\London and Nissan placed an actual Nissan Qashqai on the side of the famous Truman Brewery in London, leaving a lasting impression on city drivers.