Ogilvy PR has launched Influence Shield, a new reputation protection service aimed at helping brands in the Asia Pacific region navigate the risks associated with influencer marketing. This innovative solution combines social media expertise, crisis management strategies, and advanced technology to ensure brands can safeguard their reputations in today’s fast-paced digital landscape.
Leading this initiative is Simon Webb, a seasoned professional with over 20 years of experience in crisis management. As the Regional Head of Risk Management for APAC, Webb will utilize his extensive knowledge to guide brands in minimizing risks and effectively managing influencer marketing campaigns in the rapidly evolving creator economy of the region.
Webb has developed a comprehensive four-step framework called Brandshield, focusing on Risk-Mapping, Readiness, Response, and Recovery. This approach is designed to help brands identify potential risks and implement strategies to protect their reputation during influencer collaborations.
“In the current social media environment, a poorly executed campaign can have significant reputational and financial consequences,” Webb noted. “Influence Shield helps brands regain confidence in their social media engagements, shifting the balance back in their favor.”
James Baldwin, Head of Influence for Ogilvy PR in APAC, emphasized the necessity of influencer marketing in today’s cultural landscape, stating, “Influence is essential, but brands must navigate this complex environment carefully. Influence Shield empowers them to turn potential challenges into competitive advantages.”
Influence Shield offers a full suite of services, including campaign risk assessments, influencer vetting, content compliance checks, onboarding processes for influencers, issues mitigation strategies, and PR planning. This comprehensive offering is backed by Ogilvy’s proprietary technology and grounded in behavioral science principles.
As part of Ogilvy’s broader suite of influencer expertise, Influence Shield encompasses crisis management, influencer strategy, creative ideation, influencer selection, and campaign execution. With a focus on areas like Consumer Influence, B2B Influence, Influencer Commerce, and Creator Studio, Ogilvy’s award-winning Public Relations business is equipped to support brands in achieving their goals while maintaining their reputation in the dynamic Asia Pacific market.
