Morphe and Design Army Bring Drama to the Holidays with Bold New Campaign
Get ready for some holiday drama – and glam! To celebrate the launch of Morphe’s new holiday capsule collection, award-winning design studio Design Army has created a fun, eye-catching campaign that takes holiday glam to the next level. This campaign is all about embracing the bold drama that makeup can bring, encouraging makeup lovers to own the chaos of the holiday season with confidence.
Inspired by old-school TV soap operas, Design Army has put together a series of short film clips that showcase the festive fun and glamour, proving that no matter how messy things get during the holidays, your makeup will stay flawless. The tagline? Who cares if the turkey’s dry when your lips are perfectly plump?
The campaign features a makeup-obsessed family full of personality and drama, where sibling rivalries and holiday chaos come together in a playful, over-the-top showdown. With shimmering eyeshadows, bold lip colors, and drama-filled looks, it’s all about looking perfect even when everything else goes wrong.
To tie everything together, Design Army took inspiration from vintage VHS tapes and old box sets that used to “glitch out” in colorful lines, creating a custom holographic pattern that blends Morphe’s “M” logo with the colors of the makeup collection. Each product also has fun, playful names like “Shade Thrower,” “Party Crasher,” and “Crowd Pleaser.”
So this holiday season, embrace the drama and look glam while doing it – with Morphe’s holiday collection, you’ll be ready for anything!
Credits:
Agency: Design Army
Co-Founder & Chief Creative Officer: Pum Lefebure
Account Directors: Jake Lefebure, Jessica Deseo, Samantha Giodano Kim
Creative Directors: Heloise Condroyer, Sucha Becky, Mariela Hsu
Design Team: Momo Jiang, Bynn Shen, Richard Liu, Ziyi Xu, Chloe Jung
Morphe:
CEO: Simon Cowell
Vice President, Brand: Christie Miller
Senior Director, Editorial: Alex Shannon
Senior Director, Creative Services: Kaly Girot
Project Managers: Brianna Nelson & Alex Drysdale
AGP Productions:
Director: Greg Swales
Producer: Alexey Galetskiy
Director of Photography: Chevy Tyler
Editor and Sound Design: Leila Lorenz
Color: Cameron Marygold
VFX: Ryan Zum Mallen
Post Producer: Ben Ferren
Post Production Supervisor: Chevy Tyler
Photo Digital Tech: Amanda Yanez
Photo Team / Grip Support: Juliet Lambert, Michael Camacho, Keith Bennett
On-Set Coordinator: Federica Barletta
Production Team: Ivan Shentalinsky, Ryan Humphreys
Style Department:
Stylist: Luca Fancioni
Fashion Assistant: Frankie Benkovic
Makeup Artist: Etienne Ortega
Makeup Assistant: Freddy Castro
Hair Artist: Lisa Marie Powell
Hair Assistants: Mallory Gray, Brooke Tokar
Nails: Lisa Kon
Set Design:
Production Designer: Isaac Aaron
Lead Man: Matt Banister
Set Decorator: Zoe-Zoe Sheen
Florist: Gray Hong
Draper & On-Set Dresser: Hally Davis
Crew:
2nd Cam Operator: Daniel Willard
1st AC A-Cam: Mikyla Jonck
1st AC B-Cam: Hannah Carpenter
2nd AC: Estevan Falcon
Gaffer: Bailey Clark
Key Grip: Charles Tae
BBE: Noah Shettel
Dolly Grip: Daniel Kusenda
Models:
Gloria El-Achkar – L.A. Models
Megan Wiggins – Otto Models Corp.
Bianca Rojas – Vision Models
Jon Paterson Studio:
Product Photographer: Jon Paterson
Digital Tech: Maiko Ando
Photo Assistant: Matt Hintz
Props Stylist: Suzy Kim
Props Assistant: Maja Secerov
Producer: Jai-Lee Egna
On-Set Producer: Nicole Watson
Retouch: Rob Willingham