McCann heroes personified product features with new animated ‘Predator Force’ characters
McCann Demand has launched its latest campaign for Acer, leading brand of computer hardware and electronics, bringing its Predator Gaming collection to life by personifying product features as unique characters within the superhero squad: ‘Predator Force.’ This dynamic team of five superheroes, each wielding unique powers, gives Predator gamers the flexibility to battle their unique bosses and better understand Predator’s capabilities.
For the latest Predator Gaming PC range, the agency deployed engaging storytelling and uses 2D animation to bring The Predator Force to life. The five characters within The Predator Force showcase the distinctive features of Acer’s Predator range while connecting with the gaming community’s need for flexibility. ‘Every gamer has a different boss to battle,’ and the Acer Predator range recognises that their PC feature preferences vary so they’re offering five different superpowers for every gamer.
Vincent Lin, Associate Vice President, Global Product Marketing and Planning at Acer said: “In order to connect with our gaming audience, we needed to create content that showcases our innovative range of features but in a fun and engaging way. McCann Demand helped bring that vision to life with a creative approach that captures the essence of our products while driving awareness and engagement during a key sales period.”
The agency created The Predator Force, as a storytelling-driven concept where each product feature is personified as a unique character. The campaign launched across social media in time for the pre-festive season – a key sales period for the gaming industry – with a range of supporting assets, including digital banners and a comprehensive campaign playbook.
Flick Duncan, Managing Partner at McCann Demand, added: “We were thrilled to collaborate with Acer on this campaign. By focusing on building an immersive narrative, we were able to successfully highlight the stand-out features of the Predator Gaming range in a way that resonates with gamers.”
CREDITS
McCann
Chris Falconer – Group Managing Director
Jon Elsom – Group Executive Creative Director
Lucy Hudson – Managing Director
Flick Duncan – Managing Partner
Stephen Walters – Managing Partner
Rae Reeves – Head of Integrated Production
Karl Cacchioli – Head of Design
Kris Chay – Senior Account Director
Martin Parkes – Creative Director
Jack Kerruish – Creative Director
Greg De Roeck – Creative Director
Alex Smith – Senior Copywriter
Fred Corazza – Senior Art Director
Sheldon Tarpey – Senior Strategist
June Hacker – Head of Traffic
Kathy Kithoray – Senior Project Director
Clare Tarbox – Senior Designer
Gabriel Saccol – Senior Designer
Lily Nunn – Account Executive
Tom Camsell – Junior Designer
Gareth Clark-Jones – Social Strategist
Paul Reynolds – Senior Artworker
Elaine Parker – Studio Group Head
Louise Doherty – Senior Studio Team
Steven Partridge – Senior Studio Team
2veinte
Pablo Gostanian – Director
Pilar Megna – Production Manager
Augustin Valcarenghi – Executive Director
Mercedes Lauria – Producer