Ogilvy Launches ‘Googlies on Google’ Campaign to Make Online Search Fun and Interactive

Ogilvy India has introduced an exciting new campaign for Google Search called “Googlies on Google.” This initiative aims to revolutionize how people interact with online searches by harnessing the power of curiosity and encouraging discovery.

The campaign invites users to explore 50 unique and quirky questions—referred to as “Googlies”—over six weeks. While these questions may appear simple, they lead to surprising insights when searched. This approach not only piques curiosity but also turns everyday searches into engaging and playful experiences.

Googlies will pop up across multiple platforms, including social media, television, outdoor billboards, newspapers, grocery store aisles, and even product packaging. This wide reach ensures that users encounter these intriguing questions in various everyday settings, transforming routine moments into delightful opportunities for learning.

Sukesh Nayak, Chief Creative Officer at Ogilvy India, explains the campaign’s vision: “With Googlies on Google, we wanted to elevate the act of searching into a fun and interactive experience driven by curiosity and joy. By creating playful and thought-provoking moments, we are turning daily searches into opportunities for discovery and surprise.”

Directed by Harshik Suraiya, the “Googlies on Google” campaign officially launched today. It invites users to embark on a journey filled with intriguing, entertaining, and unexpected discoveries—one Googly at a time.

Through this innovative campaign, Ogilvy India seeks to inspire users to not just find answers but to spark their curiosity and joy in learning. So get ready to dive into a world of playful exploration and uncover the surprising truths hidden within your searches!

Credits

Agency: Ogilvy Mumbai 
Client: Google India
Campaign: Googlies on Google – Dhoondoge toh Jaanoge
CCOs India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak
Executive Chairperson: Hephzibah Pathak
CEO: VR Rajesh
President and Head of Mumbai and Kolkata: Hirol Gandhi
CSO: Prem Narayan
DCSO: Ganapathy Balagopalan
Creative Team: Karunasagar Sridharan, Nishigandh Dhende, Jugal Joseph
Account Management: Priyanka Rishi, Debaleena Ghosh, Mrunal Mehta, Arvind Vissapragada, Akhila Kalesh
Brand Strategy: Abir Banerjee, Aditya Arora, Manali Vora
Director: Harshik Suraiya
Production: Vanilla Films