Bitget, a leading global cryptocurrency exchange and web3 company, has teamed up with Vantage Pictures to launch its latest campaign, ‘Trade Smarter.’ This campaign aims to encourage crypto users to make smarter trading decisions by adding humor and a fresh perspective to the world of crypto trading, moving away from the usual high-stakes vibe of financial advertising.
Directed by Paul Moore and filmed in Bangkok, the campaign features four short films. Each film presents funny, relatable scenarios where characters think creatively to achieve big rewards. By combining humor with smart decision-making, these films provide an enjoyable view of crypto trading.
Paul Moore, the campaign’s director, explains, “Our goal was to keep it lighthearted but impactful. Trading, like life, is all about making the right moves, and we wanted to show that in a way people could connect with. We hope the fun vibe resonates with viewers.”
Bitget’s COO, Vugar Usi Zade, adds, “This campaign highlights human moments—those everyday situations where a smart choice can make a big difference. We wanted to show how trading can be a natural part of daily life, with humor inspired by real-life scenarios.”
The ‘Trade Smarter’ campaign will be rolling out globally throughout 2024, offering audiences worldwide a new, relatable look at the possibilities of crypto trading.
Credits
Brand: Bitget
Production Company: Vantage Pictures
EPs: Clover Ho, James Duong
CD/Director: Paul Moore
Production Service: Triton Films
Producers: Phong Le, Ha Nguyen, Kochawan Plobyon, Adam Muqri Konglapumnuay
Copywriter: Asterios Kokkinos
Storyboards: Tự Nguyễn
DOP: Tatchai Eakkhattiyakorn
1st AD: Pungchitt Wajanasatian
2nd AD: Phakhwan Sengsak
Production Manager: Thanyamat Yamavirun
PA: Sirada Kaensuwan
Art Director: Satawat Khamphen
Art Assistant: Somchai Soda
Props Master: Kritsanalak Kasemmassu
Talent: Lisa, Big, Keady, Igor
Supporting Talent: Mayji, Krit, Kay, Viktor, Hayes, A-No, Olga
Casting Director: Suwichaya Mongkhonthip
Wardrobe: Borvornluck Thitianantachat
Location Manager: Kornkaew Sriinsut
Location Assistants: Nimit Tipsathien, Somphong Samma
Drone Team: Parin Saengarun (kla), Santi Pengying (Zong), Pawan Tangsritrakul (Tao), Jirapat Chaysaeng (Art)
Post Supervisors: Ha Nguyen, Tuyển Trần
Post PA: Blue Dang
Editor: Cyrel de los Reyes
Colorist: Yulia Bulashenko
Sound Designer: Marc Sander Montant
VFX: Basugaa Studio
