KETTLE Chips Unveils ‘Klassier’ Christmas Campaign by Ogilvy UK, Elevating the Festive Snacking Experience
This holiday season, KETTLE Chips is redefining the festive snacking scene with its latest campaign, ‘Klassier’, created by Ogilvy UK. Through a vibrant mix of fashion and humor, KETTLE Chips positions itself as the must-have snack brand for those seeking a touch of luxury this Christmas.
The campaign spotlights a stylish fashion shoot featuring a charismatic male model, striking a pose with a bag of KETTLE Chips in a lavishly adorned room, filled with accents of yellow, gold, and rich leather. The tagline, “The must-have bag this Christmas,” playfully references both high-end fashion and KETTLE Chips’ top-tier standing in the snack category.
Crafted with insights from Ogilvy UK’s behavioral science team, the campaign taps into the psychology of premium choice, encouraging audiences to add a little luxury to their holiday gatherings without taking itself too seriously. Michael Inpong, Valeo Foods UK’s Chief Marketing Officer, shared that “The must-have bag this Christmas” aligns perfectly with their vision for KETTLE Chips: a brand that embodies high-end quality while being inviting to all.
This multi-channel rollout spans out-of-home, print, social media, influencer partnerships, and video placements across YouTube and other platforms. The work represents Ogilvy UK’s first campaign for Valeo Foods UK, highlighting the agency’s recent designation as Valeo’s UK agency of record.
Creative lead Dede Laurentino, Ogilvy UK’s Chief Creative Officer, describes the campaign as “premium yet playful,” capturing KETTLE Chips’ refined brand personality while adding a splash of holiday cheer. The campaign’s luxurious visuals, paired with its cheeky tone, bring KETTLE Chips to the forefront of festive treats, offering a truly memorable experience for holiday celebrations.
With “The must-have bag this Christmas,” KETTLE Chips is setting a new standard for holiday snacking, inviting everyone to indulge in a little more elegance this season.
