ALDI and BMF’s Fun ‘Gravy Boat’ Campaign Adds Extra Cheer to Christmas Celebrations

ALDI Australia’s latest Christmas campaign, created with BMF, brings festive humor to the forefront with a unique twist—a giant, boat-sized gravy boat! The campaign centers on a family who, despite planning for a “small” Christmas gathering, decides to go all out when tasked with bringing the turkey and “maybe a gravy boat.” Embracing the spirit of going “a little extra,” they arrive at lunch in an oversized gravy boat, delivering a hilarious take on holiday preparations.

This campaign encourages Australians to “push out the gravy (boat) this year,” showing that it’s possible to celebrate with a little extra flair without overspending. As ALDI Australia’s Marketing Director, Jenny Melhuish, puts it, “Christmas is the time of year when even the most low-key planners love to add festive touches that make it feel special.”

In addition, ALDI will launch the Festive Extra-nator on their website starting November 14. This interactive recipe generator features over 30 festive recipes and allows users to adjust the “extraness” of each dish to suit their budget and taste, helping Australians create their ideal Christmas feast.

This campaign will appear across TV, cinemas, radio, outdoor ads, social media, and more, ensuring the festive cheer—and a little extra laughter—reaches Australians everywhere this season.

Credits
Client: ALDI Australia
Creative Agency: BMF
Content Production: Bantam Productions
Production Company: Good Oil
Director: Hamish Rothwell
Editor: Lucas Baynes – ARC
Post Production: Blockhead VFX
Sound Production: Rumble Studios
Music Supervision: Level Two
Photographer: Hellene Algie
Retoucher: Electric Art
Digital Build: Nakatomi
Media Agency: Zenith Media
PR Agency: Ogilvy PR