Apple has launched a new holiday campaign featuring Apple Pay, highlighting its fast, easy, and secure shopping experience. The campaign’s main ad, titled “Plates,” directed by Nick Ball, tells the story of a collector who quickly secures a coveted decorative plate using Apple Pay.
Set to the upbeat track “One Track Mind” by Chromeo, the ad emphasizes how Apple Pay simplifies holiday shopping. Whether you’re shopping in-store, online, or through apps, Apple Pay allows customers to make secure purchases without the hassle of entering shipping or billing details repeatedly. It works across multiple Apple devices, including iPhone, Apple Watch, iPad, Mac, and the new Apple Vision Pro.
The “Plates” ad is part of a larger campaign running on CTV, YouTube, and other digital platforms, demonstrating how Apple Pay makes the holiday shopping experience faster and more convenient.
This campaign shows how Apple Pay is the ultimate tool for a stress-free shopping experience this holiday season, allowing shoppers to focus on what matters most.
Credits
Agency: Apple in-house
Director: Nick Ball
Production Company: FINCH
VFX: Framestore
Audio Mix: Model Citizen
Editing: Rock Paper Scissors
Director of Photography: Larkin Seiple
Music: One Track Mind by Chromeo
