Domino’s Malaysia has recently launched an exciting new product, the Double Cheeseburger Pizza, combining two popular fast food items—cheeseburgers and pizza. This innovative creation goes beyond just placing burger toppings on a pizza. Domino’s took it a step further by introducing a unique “burger-stuffed crust” and offering a combo experience with crispy fries and loaded cheeseburger fries.
To promote the new pizza, Domino’s launched a fun campaign called “Find Your Double.” As part of the campaign, two characters, Toppy and Rak Rak, hit the streets of Kuala Lumpur, handing out free pizza samples to the public. This campaign highlights the fusion of pizza and burger, giving people the opportunity to taste this new product in a fun and engaging way. The promotional effort also featured pairs of promoters wearing double t-shirts to emphasize the “double” concept.
The Double Cheeseburger Pizza is available at all Domino’s Malaysia locations starting from October 22, 2022, and the campaign is also rolling out in Singapore and Cambodia. This product is the result of customer feedback, aiming to combine the flavors of a cheeseburger with the convenience and shareability of pizza. The new product is also unique because it’s designed specifically for delivery.
The campaign, created by creative agency FCB Shout, focuses on Domino’s commitment to delivering more value to customers with this fun and flavorful fusion. Domino’s is known for continuously innovating, and the Double Cheeseburger Pizza is the latest example of this creativity. The campaign showcases how Domino’s is always ready to delight its customers with new, exciting food experiences.
Credits
Title: Double the Delight with the Domino’s Double Cheeseburger Pizza
Domino’s Malaysia, Singapore & Cambodia
Group Chief Marketing Officer: Linda Hassan
Head of New Product Development: Tengku Aidora
Specialist, New Product Development: Ida Suzila
General Manager of Marketing & Insights: Chin Sook Fun
Senior Manager of Brand Management: Kathryn Soo
Head of Creative Services, Marketing: Farrah Nordin
Assistant Manager, Creative & Design: Nabilah Dayana
FCB SHOUT
Co-owner & Chief Executive Officer: Shaun Tay
Co-owner & Chief Creative Officer: Ong Shi Ping
General Manager: Syahriza Badron
Head of Creative: Tjer
Creative Director: Boon Chuan Suah
Creative Group Head: Raphael Castellano
CopyWriter: Sin Nee Lee
Senior Designer: Clovis Liew
Senior Producer: Cheong Wai Leng
Vernacular Writer: Sal Abdul Malik
Creative Strategist: Mandy Chock
Senior Brand Director: Diana Chua
Senior Brand Manager: Jane Leong
Senior Project Executive: Nik Jasmine
Production House: KDCO
Film Director: Ng Mun Shen
DOP: Chin Cheng Fong
Executive Producer: Effendy Harjoh
Producer: Syamimi Ali
Production Manager: Syazwani Ishak
Post House: Meccanica EFX
Offline Editor: Ah Fai
Online Artist: Ereeq
Colorist: Jing
Audio House: Crosstown Connection
Producer: Ananth
Sound Engineer: Barnabas
VO Talent: Shahrizan
Photography Studio: Beyondelens
Producer: Nana Zubir
Photographers: Tak
Digital Imaging Artist: Poh
Food Stylist: Bob Niza & Syafiq
