To solve a delicious problem—KFC’s new Rice Bowls being too saucy and messy for finger-eating—the brand, in collaboration with creative agency Mother, has unveiled a fun and elegant solution: the Finger Lickin’ Fork.
This one-of-a-kind utensil is no ordinary fork. Handcrafted in silver and shaped like a hand, it was designed by jeweller Sam Ozanne to help fans enjoy KFC’s Rice Bowls in style—without sacrificing the brand’s iconic “finger lickin’ good” experience.
The campaign is a playful twist on KFC’s famous tagline and acknowledges real feedback from social media fans who found the Rice Bowls too messy to eat by hand. The forks, packaged luxuriously like fine jewellery, are being sent to fans across social platforms—offering them a premium keepsake and a clever dining tool for future KFC meals.
As Meg Stigant from KFC put it, “The all-new Rice Bowl is delicious, but obviously more difficult to eat with your fingers. The Finger Lickin’ Fork solves that for our biggest fans.” Emma Bottomley at Mother added, “We’ve continuously played with the iconic line to create memorable work, and this silver fork is another perfect example.”
With creativity, elegance, and a bit of humour, KFC turns utensil use into a brand moment—proving once again that it knows how to serve more than just food.
Credits
Creative agency: Mother
KFC, Marketing Director: Kate Tipper
KFC, Marketing Manager: Aislinn Campbell
KFC, Junior Brand Manager: Megan Stigant
Fork production: Sam Ozanne Design
