Popular Australian dessert brand Wicked Sister has appointed Slingshot, an independent media agency, to handle all of its media strategy, planning, and buying across Australia.
This partnership will cover both Wicked Sister’s core brand campaigns and its upcoming collaborative marketing efforts. Slingshot’s role is to help the brand grow faster and become more visible and relevant in Australia’s cultural landscape.
Wicked Sister was founded in 2009 by Paul Polly, who wanted to create desserts that remind people of comforting childhood memories. The brand now offers a wide range of delicious products including rice pudding, crème caramel, panna cotta, high-protein puddings, mousses, and tiramisu.
Slingshot has been given full responsibility to ensure the brand’s message reaches the right audience, using precise targeting, strong performance, and a deep understanding of consumer behavior.
Speaking about the partnership, Simon Rutherford, CEO of Slingshot, said:
“Wicked Sister is the kind of brand we love—it’s unique, ambitious, and wants to do things differently. They’ve already mastered their product. Now we’re excited to bring the same energy to their media campaigns and help them grow further.”
Pedro Demartini, Marketing Director at Wicked Sister, added:
“We needed a media partner who could match our bold ideas and execute them smartly. Slingshot impressed us with their energy, clear thinking, and experience in the FMCG sector. They’re the right choice to help take Wicked Sister to the next level.”
The first campaign from this collaboration is expected to launch within the next 12 months, focusing on brand-led marketing and partnerships that align Wicked Sister’s premium dessert offerings with modern consumer tastes and lifestyle values.
