Dentsu Creative India Appoints Abhijat Bharadwaj as Chief Creative Officer of Dentsu Creative Isobar
Dentsu Creative India has announced the appointment of Abhijat Bharadwaj as the Chief Creative Officer (CCO) of Dentsu Creative Isobar.
Bharadwaj’s appointment highlights Dentsu Creative Isobar’s dedication to crafting compelling brand experiences driven by creativity in today’s digital-first, multi-platform landscape. His leadership is expected to set new creative benchmarks, cultivate a culture of innovation, and lead a dynamic team of next-gen creatives.
Bharadwaj will co-report to Amit Wadhwa, CEO of Dentsu Creative India, and Sahil Shah, President of Dentsu Creative Isobar. He will work closely with the leadership team to advance the agency’s creative agenda. He will focus on strengthening the creative prowess and exceptional talent pool that Dentsu Creative Isobar has built over the years, collaborating with numerous iconic Indian and global brands.
With a deep, digital-first mindset, this creative focus will empower brands to navigate the complexities of the modern era through non-linear journeys in a creatively impactful way. It will also reinforce Dentsu Creative India’s leadership in transformative creativity, solidifying its market position.
Wadhwa commented, “Abhijat is an exceptional creative talent and a visionary leader for the new age. His dedication to excellence in both work and team building will establish new industry standards. Alongside our formidable team of creative leaders, we are confident that Abhijat will lead us to new heights of success and recognition.”
Shah added, “Abhijat’s arrival unlocks a new level of growth for us. In today’s era, brands need a creative agency that solves problems across platforms and mediums, reflecting the non-linear and multi-platform nature of the consumer. With Abhijat at the helm of our creative efforts, I am confident we are now a team to beat.”
With over 17 years of advertising experience, Bharadwaj has led successful campaigns for prominent brands such as Star Sports, Swiggy, AM/NS, Mercedes-Benz, and Godrej. He has spearheaded iconic campaigns like ‘Netflix for All,’ Bhuvan Bam’s Pizza Hut campaign, and the groundbreaking ‘Yeh Diwali Football Wali’ campaign for the Indian Super League. Notably, he was the creative force behind the celebrated ‘Teen Ka Dream’ Adidas World Cup campaign. Bharadwaj’s career includes roles at top agencies like Leo Burnett, McCann, and Creativeland Asia. He also led the premium sports vertical at Star Sports, promoting football, tennis, and F1 culture in India. Known for his relentless pursuit of creative excellence, Bharadwaj combines strategic thinking with boundless enthusiasm in his new role.
Bharadwaj stated, “Joining an iconic global brand like Dentsu is truly exciting. My goal is to unlock new opportunities for Dentsu Creative Isobar in India and build a best-in-class team that delivers creative solutions and exceptional value for our clients.”
Dentsu Creative India recently reimagined its creative business to meet the evolving needs of its clients. The company now comprises three portfolio brands: Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR. Dentsu Creative Isobar is a modern creative agency with deep digital expertise, offering solutions such as tech-enabled experiences, social listening & ORM, paid media planning, multi-platform UI/UX, SEO, branded content & influencer partnerships, and digital commerce.