ADFEST, Asia’s only international festival dedicated to advertising creativity, is gearing up for an exciting event in 2025 with the theme COLLiDE. Scheduled for March 20-22, 2025, at the Royal Cliff Hotels Group in Pattaya, Thailand, this three-day festival invites industry players from around the world to connect and celebrate the region’s vibrant culture and excellence in branded marketing.
At the heart of ADFEST is the belief in the power of creativity and collaboration. The COLLiDE theme is inspired by Tay Guan Hin’s bestselling book, “Collide: Embracing Conflict to Boost Creativity”, and propelled by Kentaro Kimura. This theme highlights the importance of co-creation, celebrating the boundless possibilities that emerge from embracing diversity and fostering creative collaboration.
Guan Hin expresses his excitement, stating, “I’m beyond thrilled and deeply honored that my book has inspired the theme. To see the festival embrace the concept of COLLiDE—a celebration of creative conflict and the powerful innovation that arises when diverse ideas and rich cultures intersect—is incredibly exciting. I can’t wait to see how ADFEST brings it to life in ways we could never imagine.”
Vinit Suraphongchai, Chairman of ADFEST, adds, “At ADFEST 2025, the COLLiDE theme reflects how diversity, collaboration, and the coming together of different parts can lead to results beyond imagination. The colorful visual representation of the theme is dynamic, explosive, and aesthetically captures this spirit.”
Rob Sherlock, Chair of the ADFEST Collective Advisory Board, comments, “ADFEST 2025 promises an exhilarating lineup of outstanding juries, speakers, and workshops. There’s no better place for the industry to gather, connect, inspire, and enjoy the world-famous Thai hospitality in a tropical seaside setting.”
The COLLiDE manifesto emphasizes the dynamism of diversity, collaboration, and co-creation:
– In a world increasingly defined by connection and disruption, COLLiDE celebrates the beauty of chaos and the magic that emerges when diverse minds intersect.
– Witness the explosive fusion of ideas, cultures, and technologies that will shape the future of advertising and branded marketing communications.
– Prepare for a vibrant collision of perspectives that challenge norms and spark revolutionary concepts.
– Join us on this dynamic journey where every clash inspires, every encounter ignites, and every moment transforms the landscape of creativity.
ADFEST 2025 will soon be calling for entries and program proposal submissions, with updates to follow.
As a not-for-profit entity, ADFEST is dedicated to nurturing and supporting the creative industry across the Asia Pacific and MENA regions. It holds a prestigious position as one of only seven regional creative festivals included in the WARC Creative 100 Rankings. Don’t miss this opportunity to be part of an event that champions creativity and collaboration in advertising.
