2024 Cannes Lions International Festival of Creativity: Grand Prix Award Winners
The 2024 Cannes Lions International Festival of Creativity celebrated groundbreaking work across various categories, showcasing the best in advertising and marketing. Here are the Grand Prix highlights:
Dan Wieden Titanium Lions
Wieden+Kennedy, Portland / Superette, San Francisco for DoorDash ‘DoorDash-All-The-Ads’
Awarded for work that challenges industry norms, the Grand Prix went to “DoorDash-All-The-Ads.” This campaign disrupted pre-Super Bowl advertising by offering a chance to win prizes from all brands advertising on game day, broadening DoorDash’s identity beyond food delivery.
Glass: The Lion for Change
Ogilvy, Singapore for Vaseline ‘Transition Body Lotion’
Ogilvy Singapore’s “Transition Body Lotion” for Vaseline won the Grand Prix, recognizing culture-shifting creativity. This lotion helps transitioning women with skin challenges during hormone therapy, embodying the principle of “Nothing about us without us.”
Sustainable Development Goals Lions
Publicis Conseil, Paris for Renault ‘Renault – Cars To Work’
The Grand Prix went to “Renault – Cars To Work,” a scheme helping people in mobility deserts use Renault cars for free during their work probationary period, addressing employment challenges and promoting sustainability.
Creative Commerce Lions
Publicis Conseil, Paris for Renault ‘Renault – Cars To Work’
Publicis Conseil also took home the Grand Prix in this category for the same campaign, highlighting innovative approaches to online and offline commerce that drive social impact.
Film Lions
The Monkeys, Sydney for Sydney Opera House ‘Play It Safe’
Awarded for its satirical music video encouraging risk-averse behavior, the campaign celebrates Sydney Opera House’s creative spirit.
Film Lions
Marcel, Paris for Orange ‘WoMen’s Football’
This campaign used deepfake technology to showcase the skill of France’s national women’s football team, cleverly disguised as the men’s team, highlighting gender equality in sports.
Entertainment Lions for Sport
Marcel, Paris for Orange ‘WoMen’s Football’
The same campaign also won the Grand Prix in this category, demonstrating the power of sports to connect brands with audiences.
Grand Prix for Good
Innocean, Berlin for Reporters Without Borders ‘The First Speech’
This campaign celebrated democracy and free press, using inaugural speeches of world leaders to emphasize the importance of a free press.
Outdoor Lions
Colenso BBDO, New Zealand for Pedigree ‘Adoptable’
Pedigree’s use of AI to create high-quality adoption ads for shelter dogs won one Grand Prix.
LOLA Mullenlowe, Madrid for Magnum Ice Cream ‘Find Your Summer’
The second Grand Prix went to Magnum’s striking ads depicting the longing for summer through their ice cream.
Innovation Lions
Klick Health, Toronto for KVI Brave Fund Inc ‘Voice 2 Diabetes’
“Voice 2 Diabetes,” which detects type 2 diabetes through voice recordings, won the Grand Prix for its groundbreaking health innovation.
Brand Experience & Activation Lions
Weber Shandwick, Chicago for Pop-Tarts ‘The Edible Mascot’
Pop-Tarts’ innovative campaign, where the winning team of a college football game got to eat the mascot, won the Grand Prix.
Luxury & Lifestyle Lions
LOEWE, Madrid for ‘LOEWE x Suna Fujita’
The partnership between LOEWE and Suna Fujita, resulting in an exclusive collection inspired by artisanal ceramics, won the inaugural Grand Prix in this category.
Creative Strategy Lions
Dentsu Creative, Amsterdam for KPN ‘A Piece of Me’
This powerful campaign addressing sexting shame and promoting cultural change won the Grand Prix.
Creative Effectiveness Lions
Rethink, Toronto for Heinz Ketchup ‘It Has To Be Heinz’
The Grand Prix was awarded for demonstrating measurable impact with the “It Has To Be Heinz” campaign.
Creative Business Transformation Lions
LePub, Amsterdam for Philips ‘Refurb’
Philips’ initiative to sell only refurbished products during the holiday season won the Grand Prix, promoting sustainability and reducing e-waste.
Social & Influencer Lions
Ogilvy PR, New York for Cerave ‘Michael Cerave’
Cerave’s faux-hoax conspiracy campaign linking their founder to actor Michael Cera won the Grand Prix for its creative use of social media.
Audio & Radio Lions
Golin, London for Specsavers ‘The Misheard Version’
Specsavers’ campaign featuring Rick Astley re-recording “Never Gonna Give You Up” won the Grand Prix.
PR Lions
Golin, London for Specsavers ‘The Misheard Version’
The same campaign also took home the Grand Prix in PR, highlighting its dual impact.
Media Lions
GUT, São Paulo for Mercado Libre ‘Handshake Hunt’
This innovative Black Friday campaign linking handshakes on TV to promotional offers won the Grand Prix.
Creative Data Lions
McCann, Poland for Mastercard ‘Room for Everyone’
Mastercard’s initiative to support Ukrainian refugees by creating optimal business locations won the Grand Prix.
Creative B2B Lions
David, Madrid for JCDecaux ‘Meet Marina Prieto’
This campaign promoting outdoor advertising through a viral Instagram profile won the Grand Prix.
Industry Craft Lions
Scholz & Friends, Berlin for Frankfurter Allgemeine Zeitung ‘The 100th Edition’
The Grand Prix went to a powerful campaign featuring a Holocaust survivor to promote tolerance and humanity.
Film Craft Lions
Revolver, Sydney / HeimatTBWA, Berlin for Hornbach ‘The Square Meter’
Hornbach’s intimate film commenting on rising rent costs won the Grand Prix.
Digital Craft Lions
FCB, New York for Spotify ‘Spreadbeats’
Spotify’s B2B campaign created entirely within Microsoft Excel cells won the Grand Prix.
Design Lions
Circus Grey, Lima for Sol Cement ‘Sightwalks’
Sol Cement’s innovative tactile paving system for the visually impaired won the Grand Prix.
Entertainment Lions
Creative X, Palo Alto / Modern Arts, Los Angeles for WhatsApp ‘We Are Ayenda’
This documentary about the Afghan Girls National Football Team’s escape via WhatsApp won the Grand Prix.
Entertainment Lions for Music
AlmapBBDO, São Paulo for Johnnie Walker ‘Errata At 88’
Johnnie Walker’s campaign celebrating a forgotten music pioneer won the Grand Prix.
Entertainment Lions for Gaming
McCann, London for Xbox ‘The Everyday Tactician’
The campaign promoting Xbox Games Pass through a tactician job posting won the Grand Prix.
Direct Lions
McCann, London for Xbox ‘The Everyday Tactician’
The same campaign also won the Grand Prix in Direct, highlighting its innovative approach.
Print & Publishing Lions
Ogilvy, New York for Coca-Cola ‘Recycle Me’
Coca-Cola’s crushed can recycling campaign won the Grand Prix.
Lions Health and United Nations Foundation Grand Prix for Good
Impact BBDO, Dubai, UAE, for UN Women ‘Child Wedding Cards’
Health & Wellness Lions
FCB, Chicago for Dramamine ‘The Last Barf Bag’
Dramamine’s ode to the barf bag won the Grand Prix for its creative health campaign.
Pharma Lions
Area 23, An IPG Health Network Company, New York for Siemens Healthineers ‘Magnetic Stories’
Siemens Healthineers’ children’s audiobooks integrated with MRI sounds won the Grand Prix.
These award-winning campaigns reflect the diversity and creativity celebrated at the 2024 Cannes Lions International Festival of Creativity.