American Tourister has teamed up with Kiztopia to unveil the “Where Wheel You Go?” travel collection, tailored for young adventurers venturing on exciting journeys. This collaboration, featuring a promotional spot by Blak Labs Singapore, introduces a lineup that blends practicality with the enchantment of Kiztopia’s beloved animal characters.
Alicia Lee, Business Manager Asia at American Tourister (Collaboration & Capsule Projects), highlighted the collection’s aim to evoke wonder and discovery, drawing parallels to the thrill of board games guiding players to new horizons.
Koh Hwee Peng, Creative Partner at Blak Labs, expressed the team’s delight in capturing the essence of childhood exploration through a narrative that resonates with both children and parents. Produced in collaboration with Kenny Ong from Wonderworks, the campaign brings to life the collection’s visual allure and functional appeal.
Launching in August 2024, the “Where Wheel You Go” series includes a variety of Upright Luggage, Backpacks, and Travel Pillows, each featuring one of Kiztopia’s iconic characters. This assortment aims to inspire young travelers to create their magical adventures wherever they go.