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Following the events of October 7th, our team initiated “Humanity Check,” an innovative digital initiative leveraging the logic of reCAPTCHA to transform passive viewers into proactive agents of change. Through immersive storytelling, the campaign starkly illuminated the harrowing plight of Gaza’s conflict, compelling users to move beyond mere scrolling and take tangible action. By challenging individuals to demonstrate their humanity through advocacy for a ceasefire, “Humanity Check” galvanized widespread engagement and catalyzed a groundswell of support for peace in the region.
Credits
Head of Digital Unit: Samanta Paladino
Digital Marketing Officer: Anna Guglielmi
Digital Content Senior Officer: Federico Ferrari
Creative Director: Michele Mari
Senior Creative: Giovanni Adamo, Niccolò Bossi, Andrea Casturà, Vito Luigi Giannoccaro
Editor/Motion Designer: Gregorio Prota
Sound Engineer: Cufosound
Photo: Mahmud Hams /AFP, Mohammed Abed /AFP, Majdi Fathi /NurPhoto, Ahmad Hasaballah | Getty Images