Bastion, one of Australasia’s largest independent agencies, has appointed Anna Cherry as the new Managing Director of Bastion Media Australia. This marks an exciting step in Bastion’s journey to expand its media offering and further develop its full-service model.
Anna joins Bastion after her role as Chief Media Officer at Clemenger BBDO. With a wealth of experience in leading media strategy across top agencies, including PHD and Dentsu, Anna brings a unique blend of strategic thinking and creative media execution to Bastion.
Her appointment follows the successful launch of Bastion Media, which debuted with Kellanova, the parent company of Kellogg’s, as its first client in Australia and New Zealand. With Anna at the helm, Bastion Media is poised for significant growth, helping clients navigate the increasingly complex media landscape and delivering integrated solutions that combine media, creativity, and data.
Bastion’s CEO, Cheuk Chiang, emphasized that the agency’s goal is to close the gap in media and create a unified, integrated offering for clients. Anna’s deep media expertise and collaborative approach will play a crucial role in achieving this goal.
Anna shared her excitement about joining Bastion, stating that it’s the only agency capable of connecting culture, media, and commercial creativity in a way that drives real business impact. She’s looking forward to leading a team that’s shaping the future of media and transforming how agencies partner with clients.
With Anna on board, Bastion Media is set to continue its growth and help clients achieve measurable success in today’s fragmented media environment.
