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The film was shot on iPhone across several universities in India.
Apple has unveiled a new ad film in India celebrating the perseverance and ambition of dreamers in its latest Mac campaign.
The central theme, “Work is worth it,” highlights the conviction that genuine effort is always rewarded regardless of its scale.
This one-minute campaign film, developed in collaboration with TBWA\Media Arts Lab APAC (India) and directed by Mackenzie Sheppard, showcases the determination of students pursuing excellence amidst the challenges of college life.
The film, shot entirely on iPhone and edited on Mac, features scenes from various universities.
Credits
Agency: TBWA\Media Arts Lab APAC (India)
Director: Mackenzie Sheppard
Director of Photography: Jeremy Snell
Music: 170cm by Paal Dabba
Running on: TVO, YT, Digital pre-rolls, Social
Image credit: APAC Ad Junkie
by APAC Ad Junkie
June 10, 2024