Apple’s latest holiday ad has touched the hearts of many, as it tells the emotional story of a father living with hearing loss. In the ad, John Pelletreau, a real dad from Chicago, experiences hearing loss and struggles to fully connect with his family during a Christmas moment. But with the help of AirPods Pro 2 and its new Hearing Aid feature, he’s able to hear his daughter clearly for the first time in years, making the moment even more special.
The ad highlights how Apple’s AirPods Pro 2, equipped with clinical-grade hearing aid technology, can improve the lives of millions of people who suffer from mild to moderate hearing loss. According to Apple, more than 30 million Americans live with hearing loss, and many don’t seek treatment. This lack of treatment can lead to bigger health issues, such as social isolation and even dementia.
The AirPods Pro 2’s Hearing Aid feature allows users to easily adjust sound levels to better hear their surroundings, making it more convenient than ever to improve hearing without needing expensive devices or doctor’s visits. The product has been FDA-approved as an over-the-counter hearing aid solution, making it an accessible and affordable option for people with hearing loss.
In the ad, we see John’s daughter unwrap a new guitar on Christmas morning. As she starts playing, John struggles to hear her. But when he activates the Hearing Aid feature on his AirPods Pro 2, the sound becomes clear, and he can fully experience the joy of hearing her play. The ad beautifully captures how this simple technology can transform everyday moments and reconnect people to what matters most.
This ad, created by TBWA\Media Arts Lab Los Angeles and directed by Henry-Alex Rubin, is not only a heartwarming story but also a powerful demonstration of how technology can improve people’s lives. It is set to roll out globally during the holiday season, just ahead of the International Day of Persons with Disabilities on December 3, bringing attention to the importance of accessible hearing solutions for all.
Credits:
Agency: TBWA\Media Arts Lab Los Angeles
Director: Henry-Alex Rubin
Production Company: Smuggler
Post-Production Company: Trafik
Editing: Cabin
Director of Photography: James Laxton
Music: Cover of Our House, originally written by Graham Nash
