The Ashmolean Museum in Oxford is promoting its new exhibition, This Is What You Get, which celebrates the creative partnership between artist Stanley Donwood and Radiohead’s Thom Yorke, with an interactive OOH campaign by Anything is Possible.
Working with Jack Arts and Posterscope, Anything is Possible has created a set of tear-away posters, giving passers-by a chance to take home their very own piece of limited edition art. The first poster features the main exhibition image, Stanley Donwood and Thom Yorke’s painting Get Out Before Saturday. Tearing it away reveals a simple white-out-of-black poster with the exhibition title and Ashmolean logo. These appear at sites in Brixton and Brick Lane.
Anything is Possible has also created an innovative 3D OOH build, which transforms Get Out Before Saturday into a looming installation which accentuates the existential drama of Donwood and Yorke’s collaborative style. Shapeless entities burst from the fiery background, eliciting a feeling of being observed, and daring Londoners to look back. The 3D build works to generate conversation, social UGC, and is a striking reminder to get out of the city to check out the show. It is located at Shoreditch Bridge, London E1.
This Is What You Get: Stanley Donwood | Radiohead | Thom Yorke features objects from the artists’ 30-year collaboration, including original paintings for album covers, digital compositions, etchings, unpublished drawings and lyrics in their sketchbooks.
The campaign is designed to extend the reach of the Oxford-based exhibition into the capital and beyond. It breaks this week, ahead of the exhibition’s opening on 6 August, and will run for two weeks.
Phil Brooks, Marketing Manager for the Ashmolean, said: “We are thrilled to collaborate with Anything is Possible to bring Stanley Donwood and Thom Yorke’s extraordinary and era-defining creations out of Oxford and into the beating heart of London. This exhibition is the first to celebrate and reflect on three decades of creative partnership, and we look forward to sharing these iconic images with both dedicated fans and new audiences alike.”
Sam Fenton Elstone, CEO, Anything is Possible, said: “Partnering with the Ashmolean team has been an inspiring journey for us at Anything is Possible. Together, we’ve reimagined Stanley Donwood and Thom Yorke’s visionary works for a London audience with two standout OOH activations, and we can’t wait to see both Radiohead’s army of devoted fans and newcomers alike engage with these powerful immersive pieces. The tear-off/take-home posters and selfie-magnet 3D placement both have unique features for extending the campaign beyond the city walls and into wider communities, showing how powerful OOH is when approached with great creativity and an eye for your audience.”
The Ashmolean is the University of Oxford’s museum of art and archaeology, founded in 1683.
Credits:
Account Management – Callum Stannard at Anything is Possible
Planning – Jess Van Schalkwyk at Anything is Possible
Creative Director – Paul Tunnicliffe at Rounded Design
Graphic Designer – Krishna Balakrishnan at the Ashmolean
Agency Producer – Ella McCarron at Jack Arts
