Bata India has unveiled its latest Power Energy Collection, introducing the ‘Stronger Inside’ campaign. This campaign is built on a powerful insight: the strength within us is always greater than any challenge we face. The message is clear: when the world says “Maybe tomorrow,” you respond with “Power through today!”
The new Power Energy Collection is designed in Canada and backed by cutting-edge global technology. Featuring the innovative Power XO Rise technology, this performance footwear range offers a 25% energy rebound, making it Bata’s most responsive midsole to date. These shoes are crafted for those who are serious about training, running, and working out, with prices starting at Rs 2,999.
Deepika Deepti, Head of Marketing at Bata India, shared her thoughts on the launch: “Our ‘Stronger Inside’ campaign beautifully captures the essence of inner strength, which is vital in overcoming any challenge on one’s fitness journey. Sneakers have evolved far beyond mere functionality; they are now a cultural staple that seamlessly blends style, comfort, and performance. At Bata, we are committed to delivering all three with our latest Power Energy series. We are also thrilled to re-launch our revolutionary EasySlide collection, designed for effortless wear, truly setting a new benchmark in convenience and style.”
Olivier Heck, Global Athleisure Brands Director at Bata Group, echoed these sentiments: “There is a growing passion for fitness among Indian consumers, and we aim to be their partner in this journey. What sets the Power Energy Collection apart is our ‘Glocal’ approach—combining global innovation from our Canadian design labs with a deep understanding of Indian consumers’ unique needs. This range of shoes, ideal for running, training, and workouts, is engineered to help you challenge your own fitness goals.”
The new Energy Collection offers a variety of performance-based footwear, leveraging international technology and designed for lightweight comfort. For those seeking a fast-paced shoe with added bounce, the Energy Pro delivers 25% more energy return with the SuperCritical XORise+ midsole, giving runners a noticeable spring in their step. For everyday runners looking for a blend of comfort and energy return, the Energy 500 stands out with its durable, breathable 4D engineered tech mesh upper.
Active enthusiasts looking for stable, responsive training shoes will find the Energy 300 an excellent choice, featuring technologies like Ortholite and XORise+ to support a wide range of workouts. Additionally, Bata has introduced the EasySlide collection for those seeking ultimate convenience. This range allows for effortless sliding in and out of shoes without needing hands, with the walking range starting at Rs 1,699.
Explore the new Power Energy Collection and experience the strength of being ‘Stronger Inside.’