BBDO India has announced the promotion of Shruthi Subramaniam to the role of Executive Creative Director in Mumbai, marking a significant milestone in her illustrious 14-year career. With a strong blend of creative brilliance and strategic insight, Subramaniam has played a pivotal role in shaping campaigns for globally recognized brands, earning accolades for her work and pushing the boundaries of modern advertising.
At BBDO India, Shruthi has been the creative driving force behind impactful campaigns for major global brands such as WhatsApp, Bumble, and Neutrogena. Her diverse portfolio also features high-profile work with industry giants like Unilever and Mercedes-Benz—projects that have resonated with audiences and created cultural impact. Recently, her exceptional work earned her a prestigious CLIO Music Award, a recognition that placed her alongside international stars like Harry Styles and Ozzy Osbourne. This accolade underscores Shruthi’s ability to create work that not only breaks borders but also connects deeply with diverse audiences.
In her new role as Executive Creative Director, Shruthi joins the core leadership team at BBDO India, where she will drive the agency’s creative direction. She will also be responsible for leading key client partnerships and mentoring emerging talent. Her focus will be on fostering innovation in both storytelling and “story-doing,” striving to push creative boundaries and elevate the agency’s capabilities in delivering dynamic, relevant campaigns for brands.
Josy Paul, Chairperson and Chief Creative Officer at BBDO India, commented on Shruthi’s promotion, saying, “Shruthi’s work is famous, her craft is brilliant, and her vision for the future of advertising is inspiring. Together, we’re aiming for that sweet spot where media and ideas collide. She’s been an integral part of BBDO India’s growth story. With our vibrant, diverse talent pool, we’re confident she’ll bring even more value to our clients while moving the industry forward.”
Shruthi, reflecting on her new role, shared, “The Ashram is my home – I want to decorate it with ideas, fill each room with the warmth of conversation, and have people over who never want to leave. Belonging is the start of everything. My wish is to make people belong, bloom and become.”
As BBDO India continues its evolution, Shruthi’s promotion marks a pivotal moment in the agency’s creative leadership. With her wealth of experience and forward-thinking approach, she is poised to guide the agency toward even greater success, cementing BBDO India’s position as a creative powerhouse in the advertising world.
