Bentley Motors Ltd’s groundbreaking global brand campaign was developed in collaboration with IPG-X, the luxury custom agency of Interpublic Group. Introducing ‘How do you Bentley?’, our 360-integrated campaign redefines Bentley as more than a luxury automotive brand, resonating with audiences beyond cars through our ‘Gen B’ platform.
Discover a world where luxury meets performance, where tradition blends seamlessly with modernity. ‘How do you Bentley?’ invites you into distinctive Bentley ‘worlds’ that celebrate our harmonious brand polarities—luxury and power, wellbeing and innovation. From Bentley Extraordinary Journeys to the Bentley Record Room and Bentley Home, each world embodies our customers’ passions and extends our reach into their lifestyles.
Embrace our campaign across paid media, Out Of Home, Connected TV, and Bentley’s social channels, offering immersive experiences and interactions within our world. Steven de Ploey, Global Marketing Director at Bentley Motors Ltd, envisions this campaign elevating Bentley as a leader in contemporary luxury lifestyle, appealing to both new and existing audiences.
Nick Cooper, Global Executive Creative Director at IPG-X, underscores the campaign’s significance within our Gen B brand activation platform. Together, we redefine luxury living and automotive excellence, led by a shared passion for craftsmanship and innovation.
Explore ‘How do you Bentley?’ and join us in shaping the future of luxury lifestyle.