Burger King France brings a delicious surprise — an exclusive new menu created by world-renowned three-Michelin-star chef Paul Pairet!
If you thought you had to travel all the way to Shanghai to try Chef Pairet’s food, think again. For the first time ever, the Top Chef judge has crafted a full menu just for Burger King — and it’s available only in France.
The special menu features a perfectly spiced Pepper Burger, Shawarma Beef & Falafel, crispy and flavorful Chicken Katsu Sando, a subtle Pepper Toast, and a unique ice cream to end your meal on a sweet note. It’s gourmet meets fast food, straight from a culinary legend.
The campaign’s playful film shows a couple who take a long trip from Limoges to Shanghai just to try Paul Pairet’s burgers — only to find out at his upscale restaurant that the menu is actually at Burger King… in France. Talk about bad luck!
Since June 3, the campaign has been running on TV, digital platforms, outdoor ads, and social media — but not in China.
So if you want a taste of Paul Pairet’s gourmet creations, skip the flight to Shanghai — and head to your nearest Burger King in France!
Credits
BURGER KING France
Managing Director Alexandre Simon
Marketing Director Alexandra Laviolette
Brand & Media Manager Erinna Beaudron
Media Officer Clara Bourgeois
Marketing Manager Marine Levy
Retail Marketing Project Manager Sofia Nimmegeers
Product Manager Margaux Rousse
Buzzman
Chairman & Creative Executive Director Georges Mohammed-Chérif
CEO Julien Levilain
Creative Directors Lilian Moine & Julien Doucet
Art Director Pierre Cognard
Copywriter Guilhem Barbet
Associate Director Loïc Coelho
Account Directors Fany Maupou & Agathe Coquillon
Junior Account Executive Raphaelle Gilles
Head of Social Media Pierre Guengant
Social Media Consultants Elisabeth Royo & Manon Lebrec
Head of PR & Communication Paul Renaudineau
PR & Communication Manager Marie Smid
Head of Production Vanessa Barbel
TV Producers Morgane Gaspar & Ayman Jaroudi
Print Producers Chiara Prol & Charlotte Chadeau
Head of Motion Théo Berdrin
Motion Mélanie Martin
Film Production Frenzy
Directors Fanny Sidney & Zoel Aeschbacher
Studio Son Schmooze
Post-Production VHS
Media Agency Wavemaker
