Coca-Cola and OREO have joined forces to celebrate friendship with the launch of two exclusive, limited-edition products: the OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition. This collaboration draws inspiration from the concept of ‘besties’ and aims to create a memorable experience for fans through these unique treats and interactive digital experiences.
Solange Grimard, Senior Marketing Manager for Canada at The Coca-Cola Company, commented, “The partnership between OREO and Coca-Cola perfectly embodies the playful spirit of OREO and the Real Magic at the heart of Coca-Cola. We’re excited to offer these new products and special moments of connection to our Canadian fans.”
Sarah Au, Marketing Director of Cookies at Mondelēz Canada, added, “We’re thrilled to bring a fresh twist to these beloved classics by celebrating the new ‘bestie’ bond between OREO and Coca-Cola. This collaboration will deliver unique experiences and delights for our fans across the country.”
The limited-edition products will feature striking designs and packaging, including the OREO Coca-Cola Sandwich Cookie with its red and black color-blocked design and creamy, popping candy-filled center. The Coca-Cola OREO Zero Sugar Limited Edition promises a refreshing Coca-Cola taste with hints of OREO cookies.
Both brands are introducing the ‘Bestie Mode Digital Experience,’ created in partnership with Spotify, allowing fans to connect with their friends and share a custom playlist based on their combined music preferences. Fans can activate this feature by scanning a QR code on the product packaging.
Available starting in September, these exclusive items will be on shelves at grocery and convenience stores across Canada. This collaboration showcases Coca-Cola Creations’ commitment to blending creativity with cultural connections and OREO’s dedication to innovative flavor experiences.
The campaign was developed by WPP Open X and OREO’s brand agency partners.