Winnie Chen-Head’s promotion to Managing Director, Media at dentsu Malaysia marks a significant step in the company’s strategic growth and transformation efforts. With her extensive experience in marketing strategy spanning over two decades, her appointment reflects the company’s commitment to driving innovation and adapting to the evolving media landscape.
Having joined dentsu Malaysia in 2021 as Head of Product & Solutions for its media business, Chen-Head has already demonstrated her ability to develop and scale new solutions while contributing to consistent business growth. Her leadership at iProspect Malaysia further solidified her position as a driving force in steering the agency towards a digital-first approach and refining its offerings to meet client needs.
Taking over from Pankaj Nayak, who led the media practice on an interim basis, Chen-Head inherits a strong foundation laid by her predecessor. With Nayak shifting focus to dentsu Singapore, Chen-Head assumes responsibility for further advancing the media practice in Malaysia, under the guidance of Audrey Chong, CEO of dentsu Malaysia.
Chen-Head’s vision emphasizes the importance of innovative and transformative strategies to meet the challenges of a dynamic business landscape. Her commitment to delivering impactful and agile media strategies tailored to the ever-changing environment underscores dentsu’s dedication to client success.
Under Chen-Head’s leadership, supported by Nayak and the dedicated media teams at dentsu Malaysia, the company is poised to continue delivering strong propositions for clients across Southeast Asia, driving brand transformation and growth in the region.
