DBS has unveiled a new campaign film titled “Dream Fulfilled: Office Hustle to Kpop Stage Rustle,” created by Digital Sea. This one-minute film showcases the transformative impact of dreams made possible through the digibank Z credit card.
The AI-driven advertisement centers on a Gen Z and Millennial character who, after considerable effort, finally meets her idol. It highlights the financial challenges young people face, with the digibank Z credit card emerging as a hero by alleviating stress and making dreams attainable without disrupting cash flow.
“Embodying the spirit of ‘A Different Kind of Bank,’ DBS Indonesia positions itself as a distinct alternative to traditional banks,” said Risanti Febriana, Executive Director of Marketing and Communications Consumer Banking, Digibank by DBS. “We remain dedicated to offering a unique and improved experience for our customers in managing their finances and supporting their dreams. We deliver this message in a contemporary and relevant manner, ensuring our communication resonates with our audience.”
Melfrida Gultom, Head of Consumer Banking Group at Bank DBS Indonesia, commented, “Digibank by DBS is renowned for its pioneering digital banking solutions. Our aim is to continually set new industry standards in everything we do.”
Bellamia Agustina, GM of Digital Sea, added, “This campaign highlights the extraordinary potential of blending creativity with cutting-edge technology. We are excited to partner with digibank to tell a story that deeply connects with the Gen Z and Millennial audience and showcases digibank’s innovative spirit.”