Effie Worldwide, a leading non-profit organization dedicated to championing marketing effectiveness, has welcomed six new members to its esteemed Worldwide Board of Directors. Alongside this addition, the organization has appointed three new co-chairs to its Future Council, injecting fresh talent and perspectives into its mission.
Chaired by Jae Goodman, Founder and CEO of Superconnector Studios, the Effie Board comprises industry leaders from brands, agencies, and media platforms.
The incoming additions to Effie Worldwide’s 24-strong Board of Directors are:
- Asmirh Davis, Chief Strategy Officer and Founding Partner at Majority
- Greg Walsh, Global Chief Business Transformation Officer at Havas Media Network
- Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup
- Jean Lin, Group President of Global Practices at dentsu
- Katrin Zimmermann, CEO and Managing Director at TLGG USA, an Omnicom Precision Marketing Group
- Stephanie Redish Hofmann, Managing Director of Global Client Partnerships at Google
These new appointments ensure the Board continues to represent the dynamism of the modern marketing landscape at a time when the industry is transforming.
The Effie Future Council, established last year, is further energized with the appointment of Adam Craw, Emily Portnoy, and Johnny Corpuz as co-chairs. Designed to infuse new perspectives and vigor, the Future Council represents rising stars from various sectors of the industry.
Traci Alford, Global CEO of Effie Worldwide, highlighted the organization’s evolving approach to its mission. While Effie remains renowned for its prestigious global awards program, spanning 125 markets, it equally emphasizes its Academy and Insight programs, providing marketers with essential tools and training for success.
In addition to these developments, Effie Worldwide has unveiled a refreshed brand and visual identity, reflecting its evolution and modernization. Traci expressed gratitude to the Board and Future Council for their invaluable contributions to this endeavor, acknowledging Here.We.Go. studio’s Lou Sloper for the visual ID.
Effie’s dedication to driving marketing effectiveness through innovation, collaboration, and fresh perspectives underscores its commitment to empowering marketers worldwide. With its expanded leadership and renewed focus, Effie is poised to continue shaping the future of marketing excellence.
