Unlocking Career Potential: Score2Skill Revolutionizes Job Search with Gaming Skills
Bucharest – In an innovative partnership, Saatchi & Saatchi + The Geeks Advertising agency, together with Good Game Industry, has launched the groundbreaking Score2Skill project for eJobs.ro. This pioneering initiative leverages the skills acquired through video gaming to empower users in their professional endeavors.
The core concept of Score2Skill rests on the premise that the skills honed by video game enthusiasts over countless hours can be indicative of their aptitude for real-world employment. What if every strategic move made in virtual realms could serve as a prelude to one’s future career?
Laura Belc, Creative Director at Saatchi & Saatchi + The Geeks, shares insights into the project’s journey. “Score2Skill is the culmination of 14 months of dedication and collaboration. We embarked on a mission to bridge the gap between gaming prowess and professional skills, crafting a unique algorithm that translates gaming achievements into valuable insights for job seekers. Our rigorous approach, fueled by data analysis and HR expertise, ensured the algorithm’s authenticity and effectiveness.”
Score2Skill represents a pioneering endeavor in Romania and has garnered international recognition. It has been selected as one of seven global innovation initiatives to reach the finals of RingierX, the business accelerator of the Swiss Ringier Group.
eJobs.ro, Romania’s leading recruitment platform, spearheaded this initiative to challenge conventional notions about gaming and employment. By developing a groundbreaking algorithm, eJobs.ro endeavors to demonstrate the correlation between gaming proficiency and workplace competency.
Raluca Dumitra, CMO of eJobs, reflects on the significance of Score2Skill for gamers of all ages. “This achievement underscores the value of gaming as a skill-building activity. We’ve shattered stereotypes and validated gaming as a legitimate pathway to employment. Through Score2Skill, we empower gamers to leverage their passion for gaming into tangible career opportunities.”
The creation of the Score2Skill algorithm and the meticulous analysis of gaming data involved a multidisciplinary collaboration encompassing researchers, statisticians, HR advisors, and dedicated gamers.
This professional campaign, titled ‘Score2Skill,’ marks a pivotal moment in reshaping perceptions about gaming and employment. Spearheaded by eJobs.ro and executed by Saatchi & Saatchi + The Geeks, this initiative represents a paradigm shift in leveraging gaming skills for professional advancement.
Published in Romania in June 2024, this campaign is a testament to the transformative potential of innovative partnerships in redefining the future of work.
Credits
eJobs.ro:
Raluca Dumitra – CMO
Iulia Văcăroiu – Brand Manager
Mircea Iancu – Chief Product Officer
Saatchi & Saatchi + The Geeks:
Laura Belc – Creative Director
Ioana Mușat – Managing Director
Elena Cârcu – Copywriter
Miruna Anton – Art Director
Ana Neamțu – Jr. Art Director
Alexa Dumitrana – Art Director
Tiberiu Nenciu – Art Director
Răzvan Bucur – Jr. Planner
Ciprian David – Sr. Account Manager
Paul Foltache – Developer
Alex Calin – Producator
Marius Radu – Co-Founder Good Game Industry
Dan Petre – Partner D&D Research
Angela Rosu – Talent Acquisition Specialist & HR Consultant