Unilever’s CLEAR shampoo brand has unveiled two biggest football superstars as the new CLEAR Men ambassadors for UEFA’s EURO 2024. Produced in collaboration with MullenLowe Singapore, this captivating brand campaign features Erling Haaland and Vinicius JR as detectives on a mission to solve the mystery of a peculiar white trail that has swept across the world.
The light-hearted film stars Norwegian footballer Erling Haaland as a detective investigating the appearance of mysterious white flakes left behind by male victims. He discovers a plethora of men plagued by hair issues and whose confidence is being eroded by a nefarious bald crime boss placing the wrong shampoo in the hands of the men.
The film also features a similar white-flake catastrophe sweeping across Rio de Janeiro before introducing the second face of CLEAR Men, Brazilian footballer Vinicius JR. “Both Erling Haaland and Vini Jr have been making waves globally with their legendary football feats, each milestone in their career a testament to their unwavering excellence,” said Elsharkawy Mohamed, Global Brand VP CLEAR Men. “This spirit perfectly aligns with what CLEAR Men stands for as a brand — to be inspiring, pioneering, and always pushing boundaries with what we do. Through this partnership, we are excited to spotlight Haaland’s winning spirit, charisma, and Vini Junior’s impeccable style and unshakable confidence.”
Subarna Prabhakar, Global Business Director MullenLowe Singapore, added, “The new take of this CLEAR campaign, which styles its new football superstar ambassadors as detectives instead of portraying them as typically excelling on the football pitch, aims to connect with new generations of consumers who are content-savvy and hungry for impactful storytelling.
We are also delighted to launch Clear’s partnerships with Erling Haaland and Vinicius JR in a far more digital and non-traditional way, which we hope will create a lot of buzz and get people thinking differently about the issues of men’s dandruff CLEAR has been tackling for decades.”
Erling Haaland shared his excitement: “I am thrilled to kick off this new campaign with CLEAR Men! It was a fun challenge to step into a character role and I hope people find it entertaining. It’s a perfect partnership! I’ve had tons of hairstyles and CLEAR Men works great because it is made for men’s scalp and hair, so I don’t have to worry about dandruff, grease, or itchiness.”
Vini Jr added, “I am excited to be a part of this brand partnership, proudly representing and celebrating my Brazilian roots. And what better way to do it than by working with the World’s Number 1 Men’s Shampoo!”