FCB NEO, part of the FCB India network, has appointed Binay Mehra as Senior Vice President, based at the agency’s Delhi office. Bringing over 17 years of experience in advertising and marketing, Mehra has worked across diverse sectors, including food, beverage, fashion, sports, real estate, and politics.
Over the past decade, Mehra has led key portfolios for PepsiCo Foods through his roles in top advertising agencies. He has been instrumental in shaping brand strategies for iconic products such as Lay’s and Quaker, driving integrated campaigns, innovation initiatives, and digital transformation. His expertise combines strategic insight, creative leadership, and a deep understanding of client relationships, making him well-suited to elevate FCB NEO’s capabilities.
Before joining FCB NEO, Mehra held senior positions at agencies including Leo Burnett India, Wunderman Thompson, Dentsu, Saatchi & Saatchi, and J. Walter Thompson, managing portfolios for brands like Kurkure, Tropicana, Tata Gluco Plus, Delhi Daredevils, Vega, and the Indian National Congress. His campaigns have contributed to multiple award-winning efforts, including Cannes Lions recognition for sustainability-driven initiatives and brand innovation.
Ashima Mehra, CEO of FCB NEO, said: “With Binay on board, we are gaining leadership that is not only seasoned but sharp, modern, and relentlessly brand-focused. His proven track record across marquee businesses brings the edge we need as we scale up and aim higher.”
Commenting on his new role, Binay Mehra stated: “I have always believed in the power of creativity to solve real business problems. FCB NEO’s approach to blending digital agility with strong brand thinking is the perfect platform to make a meaningful impact. I am excited to begin this next chapter and contribute to the agency’s growth and creative excellence.”
Mehra’s appointment reflects FCB NEO’s commitment to strengthening leadership, enhancing client partnerships, and delivering innovative, performance-driven campaigns across India.
